WHAT IS KAWAII-KEI? 🎀 (& how do i dress it?)

Hello everyone! in today's video, i'll be talking about kawaii-kei ( also known as cutecore , kawaiicore or jojifuku to some people ) and i'll explain some history behind it and how you can dress the style yourself! hope you enjoy x

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[sickkitten]

From what I've heard, "Cutecore" has been called an umbrella term for any cute aesthetic, or as a way to say "Cutegore" which is an aesthetic SIMILAR to gurokawaii, but they didn't want to openly say "gore" in the aesthetic name.

[albamariedesigns]

It is interesting that using a Japanese word could be considered cultural appropriation. We use French words all the time in English and no one accuses us of appropriating French culture. I am glad you showed the video of Haruka stating how crazy she thought all of the negativity was. Hoping the young kids are listening to her and you.

[ssgg]

Omg yesss. I’m glad kawaii fashion and the aesthetic has gotten so popular! It’s so cute and it’s cool to see it evolve from like, the past couple years. Sometimes I wish I could gatekeep it tho bc I see quite a few people, whether it’s minors or adults sexualize it. Like, I just saw this “nsfw cutecore” subliminal and it was like, attract ped0s and pervs who will fetishize u with “loli” clothes and more rly disturbing affirmations (IT SAID IT WAS MADE FOR 15+ TOO…) :( I just hope we don’t become generalized with them bc kawaii fashion is such an amazing style and it rly makes me happy ^_^

[itssavie]

if you live in the uk, vinted is a great option! there's lots of sanrio and mezzo piano clothes on there!

[capt.spacegirl]

as a japanese, im obsessed with the style and its in NO WAY offensive to us.

[ivoryremains]

This needs to reach more people, she’s really out here educating us. Such an icon

[viviwiththefrills]

Great video, but just want to highlight for anyone watching that 系 does not mean fashion style in Japanese. Style is one way to roughly translate it, but not “style” in the sense of a specific fashion style like lolita or morigirl or fairy kei, so adding “系” to any word does not define it as a fashion style. I think English/non-Japanese often mistake it because online/fashion magazines often say things like natural-kei or fairy-kei, but in slang it actually means more like “type” and not “fashion style”… like a type of girl who likes fairy-like styles, like how we stereotype cheerleaders or preps or goths; over time and repeated usage it evolves to be a defined fashion style but 系 itself does not mean a style. In non-slang Japanese, 系/kei means system or lineage, and can be a bit negative depending on its usage when describing a person or groups of persons (sorta like あっち系, “oh… one of THOSE people” slang for gay person). Just a heads up for alternative Japanese fashion enthusiasts who want to try to create their own niche style.

[MysticTheFloofBall]

I might use both Kawaii Kei and Cutecore interchangeably! I heard that "Kei" doesn't just mean style though, it means something like group or syndicate! But Kei is a word mainly used for describing Harajuku fashion, so Kawaii Kei should be the fashion, and Cutecore can refer to everything else!

[cybrllz]

I agree with you especially with the cutecore and tbh any style can be sexualised sadly especially when it's clothes for kids..

[mimickingreality]

I’ve dressed fairy kei/uchuu kei for many years now and im always intressted to see newer styles emerge. I wish there was a little more distinction though between kawaii core and fairy kei when you described them. I think one fun part fashion is mixing styles and coming up with new ones. Great video

[sweetbunnigrl]

Omg i was actually gonna make a video like this; on the whole “cutecore” thing!! I was looking for videos about this topic and I’m so glad u made a video on this hehe I love ur style sm btw I hope in a few years I’ll be able to build up my wardrobe just as much as u ^_^

[justaskychild]

Oh wow, this video was very educational for me, sense I am new to the style, thank you for teaching me the appropriate word associations and places I can find more clothes and accessories too. I very much appreciate it 😊

[pastelkawaiibabe]

you did a great job!!!! I would recommend this to anyone wanting to understand kawaii fashion!!

[lpssusie]

Hi! I have been trying to dig around YouTube finding more kawaii YouTubers! I found you! I love your editing style and I’m so happy I found you. ❤

[Fnaf_enthusiasts]

Thank you for showing us this I needed this

[aaaameliaaaa]

Youve earnt a sub, youve worded this and explained this EXTREMELY well!! :3

[isabellabaeza]

I Hope im not the only one who saw the ruby gloom bag in the back

[RogersJimmy-nq]

I have a friend who got extremely mad at me for using the word kawaii. They would tell me to just say cute because that's what it means. You sound like a weeaboo or cultural appropriation is something she might say, or you are speaking English not Japanese, or whatever. To me, it doesn't really matter. I tell her it's an internet turn, said by other people. She would still tell me to use the word cute.

[serireislovechild]

is there any difference between kawaii kei & fairy kei?? im slowly trying to get into fairy but im still unsure if i have all of the requirements/ color palette?or if i completely understand the aesthetic.

[Em.ponyyz.]

I normally use the term ‘cutecore’ and I didn’t know it is culturally appropriating. I’m sorry for this /gen and will use Kawaii Kei more