Fashion Designers Enter Johnnie Walker and Perfect Moment’s Ice Chalet

From 28 October to 3 November, step into Moment Maker at The Ice Chalet in Selfridges London. The interactive experience, designed by SHOWstudio, is inspired by the exclusive collaboration between Johnnie Walker Blue Label and luxury skiwear and lifestyle brand Perfect Moment — inviting visitors into a virtual winter wonderland.

Created with the luxurious après-ski lifestyle in mind, Johnnie Walker Blue Label sought the help of three of London’s top designers — Martine Rose, Nensi Dojaka, and Tolu Coker — to star in the accompanying campaign and showcase the dynamic digital artworks visitors can create in the Moment Maker. With bespoke, limited-edition gifts hidden throughout the experience, the Moment Maker merges Johnnie Walker Blue Label’s heritage and Perfect Moment’s luxury skiwear with cutting-edge technology to create an unforgettable blend of style and winter escapism.

Established in November 2000, SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, that has defined the manner in which fashion is presented via the Internet. A pioneer of fashion film and live fashion broadcasting, SHOWstudio is now recognised as the leading force behind these mediums, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age. In its documentation of fashion and the arts, SHOWstudio has collaborated with pop culture icons and creatives including Tracey Emin, Lady Gaga, John Galliano, Kate Moss, Alexander McQueen, Charles Jeffrey, Gareth Pugh and many more.

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