WTF is Customer-Led Growth? And how will it make you a Superhero? CustomerX Con 2022

Do you want to become a Customer-Led Growth (CLG) Superhero? Then you’ve come to the right conference.

Kaily Baskett shares surprising insights from The State of The Customer Marketing & Advocacy Profession 2022 research study, and what those findings mean for you and your career. Jeff Ernst gives you our definition of Customer-Led Growth, brings it to life with lots of examples of how Customer Marketing pros just like you are driving CLG initiatives across their organizations, and describes how you already possess the Superpowers you need to become a Customer-Led Growth Superhero.

How do you know if you're driving Customer-Led Growth? It is when you design and execute programs that mobilize customers to drive the strategic growth initiatives set by your C-Level executives.

More specifically, you know you're driving Customer-Led Growth when:
1. You seek out your C-level growth initiatives.
2. You proactively design a win-win customer program to supercharge one or more of those initiatives.
3. You socialize the program to gain enthusiastic support from execs and other departments.
4. You execute the programs according to plan.
5. You measure the impact the programs on revenue.
6. You communicate the success metrics across the company.