Is Customer-Led Growth the New Product-Led Growth?

Since hitting peak hype in 2021, product-led growth (PLG) has become one of the most widely adapted and successful go-to-market strategies for SaaS companies.

While PLG is definitely not going away, the market is searching for the next big evolution. The latest contender gaining momentum: customer-led growth (CLG).

Our panel of PLG and CLG experts from Toplyne, Catalyst and ChartMogul discuss the main differences between PLG and CLG and ask whether CLG is what’s next.