Top tips for studying business research methods

Research Methods for Business Students supports Business, Marketing, and Management students conducting a research-led project or dissertation.

Ranked as the most highly cited text in Business, Marketing, Accounting & Economics!

According to the Financial Times' Teaching Power Rankings (research by Open Syllabus)

Written by experts, the book will guide you through the entire process, from critically reviewing the literature and designing your research all the way to its completion, helping you answer key questions such as:

How do I generate a research idea and design my research?

How do I review the literature critically?

Why is research philosophy relevant to my research?

How do I collect and analyse my data?

When and what do I need to write?

How can I do research virtually?

With a range of new and updated features and self-study prompts, this latest edition will allow you to self-reflect and apply your knowledge to your own project, whilst the comprehensive glossary of over 750 research-related terms will help you gain a deeper understanding of the relevant definitions.