What is inbound sales?

What is inbound sales?

Inbound sales is selling to prospects or leads that approach a business. There can be several reasons for it including referrals, paid marketing, and organic marketing. The buyer journey starts with a potential customer getting information from a referral, advertisements, or content. Then, if they identify with a company’s offer, the might leave their contact information (email, phone number, etc) and become a new lead.

What is inbound sales process?

Inbound sales process is the series of steps, scripts, and actions that the sales team uses for inbound leads. The process will vary depending on the business. If the product or service is simple or inexpensive, the process will likely be shorter. If the product or service is complex or expensive, the process will be longer, since the offer likely requires more information.

What are inbound sales channels?

Inbound sales channels are any channels that compel cold traffic to approach a business. Generally, the traffic will come from inbound marketing (paid social media and search, or organic social media and search). Once this traffic approaches the business, a sales rep will need to reach out to and engage them.

What are inbound sales calls?

Inbound sales calls are any calls that start with a lead approaching the business. For example, a lead could call the business directly, or sign up via lead form. If a lead leaves their contact information, a sales rep will be assigned to them and call after that. Both are examples of inbound sales calls.