#ProductCon London '24 Launching New Products In Companies Where It Matters Most

Embark on a journey of product launch intricacies with Debbie McMahon, Product Director at the Financial Times, as she unravels the complexities of introducing new products within established companies. In this enlightening session, Debbie shares profound insights drawn from her extensive experience, using vivid analogies and real-world case studies to navigate the uphill battle of bringing innovative products to market.

Key Takeaways:

🚀 Navigating the Uphill Battle: Explore the challenges akin to moving a heavy fridge uphill, as Debbie vividly describes the weight of expectations and hurdles faced by Product Managers during product launches.

🔍 Case Study: The Low-Cost Subscription Product: Delve into the case study of "EDIT," a low-cost subscription product launched by the Financial Times after a decade-long hiatus. Uncover the lessons learned and pitfalls encountered during the development and launch phases.

🌟 Beyond Ideation: The Execution Challenge: Challenge the conventional view as Debbie emphasizes that while ideation is crucial, approximately 80% of the effort in launching a new product revolves around execution. Gain insights into gaining internal traction and navigating non-idea-related challenges.

Unlock the secrets of successful product launches with Debbie McMahon's valuable wisdom. Her session goes beyond groundbreaking ideas, emphasizing meticulous execution, perseverance, and strategic alignment as the keys to triumph in the dynamic world of Product Management.

ABOUT THE SPEAKER:
Debbie, an accomplished product leader, currently works as the Product Director for FT.com and apps at the Financial Times. She drives B2C growth, spearheads new product initiatives, and oversees the development of exceptional storytelling and content experiences for a diverse customer base.

ABOUT US:

All of our instructors are Product Leaders working at top Silicon Valley companies including Google, Meta, Netflix, Airbnb, Uber, and Amazon.

Designed to fit into your work schedule, all certifications are taught live online in small cohorts.

Our methodology features the hands-on experience you need to build digital products, lead cross-functional teams, and career coaching to get your product management job or promotion.

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