#ProductCon London '24 Data-Driven Tactics to Build a Customer-Centric Culture

Step into the world of customer-centricity with our captivating panel discussion featuring industry experts from Mastercard, Quantum Metric, Glassbox, Pendo, and UserTesting. Join us as these thought leaders unravel the complexities of cultivating a customer-first culture through data-driven strategies. Through a dynamic exchange of insights and experiences, the panelists shed light on the fusion of data analytics with empathetic customer engagement, offering invaluable advice for product managers striving to prioritize the needs and preferences of their customers.

Key Themes Explored:

- The importance of an all-encompassing application experience platform for gaining holistic insights into customer interactions.
- Leveraging data as the narrative voice of the customer to advocate for their needs internally.
- Integrating qualitative insights with quantitative data through user testing to make informed decisions and drive authentic customer connections.

ABOUT THE SPEAKERS:

Lynda McDonald: Leading global initiatives to cultivate and empower product managers across Mastercard's organization, Lynda McDonald holds the role of VP of the Product & Services Academy. Boasting over a decade of expertise in product management, innovation, and learning design, Lynda brings a wealth of experience to her role.

Joe Dreimann: Senior Director of Product Design at Pendo, brings dynamic leadership and customer-centric insights to the forefront of the product design landscape. With a robust two-year tenure at Pendo, Joe has proven instrumental in steering the design team toward innovation and excellence.

Jake Canaan: Powerful leader who has been a committed contributor, adding value to the tech industry for 10 years, working with major B2B brands like HP, Symantec, McAfee, Zscaler, and more. He started at Quantum Metric in the US, building out the teams in the Northeast, before moving to London to expand and build out the EMEA international team.

Sara Logel: With over a decade of customer experience consulting across different industries in the product, design, UX and CX space. At UserTesting, Sara leads a team in supporting Fortune 500 companies to optimize their digital and physical products to better meet customers’ needs in expanding markets.

Muli Farkas: As the VP of Product at Glassbox, Muli Farkas owns the end-to-end product line, including value proposition and messaging, competitive analysis, roadmap definition, requirements definition, and execution. Prior to his role at Glassbox, Muli served as the Vice President of Product Management at HiredScore, an artificial intelligence HR tech company that powers the Fortune 500.

ABOUT US:

All of our instructors are Product Leaders working at top Silicon Valley companies including Google, Meta, Netflix, Airbnb, Uber, and Amazon.

Designed to fit into your work schedule, all certifications are taught live online in small cohorts.

Our methodology features the hands-on experience you need to build digital products, lead cross-functional teams, and career coaching to get your product management job or promotion.

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