The Story of Silly Putty

The not-so-silly origin of Silly Putty and the lesson it teaches us today!

WWII led to disruptions in the rubber supply chain led to rationing of rubber

The government even funded research into synthetic rubber compounds.

Silly Putty was born as a result.

While not used as intended, it quickly became a childhood favorite.

It was a sensation because it addressed a need people didn't even realize they had.

Business owners, take note! Your product's journey might lead to unexpected destinations. Recognize opportunities where others may not, create an engaging experience, and tune into unmet (or even hidden) market needs

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