Anchoring Effect in Marketing - How Apple sells its products using anchoring - Gohar Shafique

In this video, we explore the powerful psychological phenomena of anchoring and priming effect, and how Steve Jobs leveraged these concepts to sell millions of iPads.

Anchoring refers to the tendency for individuals to rely too heavily on the first piece of information they receive when making subsequent judgments or decisions. Meanwhile, the priming effect refers to the idea that exposure to a stimulus can influence a person's subsequent behavior without conscious awareness.