Ladder Customer Testimonials

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Wait, that's not how keyword searches on Google works. Companies bid on keywords like "best online life insurance" in their Google Ads campaigns, and basically pour as much money into them as possible, and target specific population demographics and etc. The fact that this woman saw Ladder at the top of her search results after searching for exactly that has nothing to do with whether Ladder is the "best" online insurance or not. It's all marketing.

Now if Ladder works for you, good. But the science behind keyword searches on Google is a whole different matter altogether.

ScrollOfAges
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I Literally googled best life insurance and ladder didn't show up until it came to the ads part. So google doesn't even think you're the best unless you pay them to say so.

ChosesinWon
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"Don’t take our word for it. Check out what some of our customers have to say.
"

These people don't look like you customers. They look like professional actors.

geographg
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Funny enough when you google “best online life insurance” ladder insurance isn’t there. Maybe worth to try to include your AdWords bids for this term? :)

alexkozhemiachenko
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is exquisite. Reminds me of a young Yvonne Elliman!

keithrhodes
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"We got an estimate and I was like, wait, WHAT?" For some reason I don't get this comment. It's life insurance....meaning it's insurance. You are supposed to get a quote. A quote is just the numbers based on certain parameters being met. Those numbers are subject to and sometimes are adjusted. She's acting like she checked her lottery ticket and hit the jackpot. Well, at least that's what I've always thought about an expression like that in the context most people use it. At any rate, I digress.

imaij
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Why "I literally Googled..." and not just "I Googled...."? "Literally" seems a bit unnecessary there to me.

chrissherlock
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The dishonesty in suggesting that a top search result has weight when determining the quality of a service suggests that Ladder doesn't think their customers know any better. And for that reason, I'm out

Andyonrice
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The blond lady seems about as goofy as anyone can be. I normally don't give a rip about commercials but that girl makes you commercial ridiculous!

barrysheffield