Sony BRAVIA 9 Review – The Best QLED Ever Made?

The Sony BRAVIA 9 QLED is Sony's flagship TV in 2024 and is their first non-OLED flagship model since 2020. It sits above the Sony BRAVIA 7 QLED and the Sony BRAVIA 8 OLED.

Model Tested: K-65XR90

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0:00 Intro 
0:51 Design
1:48 Inputs
2:44 Interface & Remote
3:44 Contrast
5:14 HDR Brightness
5:43 PQ EOTF Tracking
6:14 Color Gamut & Color Volume
7:12 SDR Brightness
7:37 Reflection Handling
8:09 SDR Color Accuracy
8:59 Viewing Angle
9:29 Gray Uniformity
10:12 Image Processing
10:54 HDR Native Gradient
11:09 Flicker
11:34 24p Judder
11:43 Gaming
13:48 Sound Quality
14:24 Verdict
16:58 Outro
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[EhNothing]

Thanks so much for the review. This IS the one we've been waiting for! Hopefully black friday/super bowl sales will discount it pretty hard. I definitely won't be connecting this to the internet if a TV this crazy expensive has unavoidable ads, just crazy.

[blackscorp]

Thanks for the review Abby. Just got my 85 inch of this tv delivered yesterday and put on the wall. Still getting into settings and more, So far so good .

[Stock--Rosso]

I purchased the 75" B9 and I'm quite simply blown away, after coming from the Samsung 65" QN95A. The picture clarity, motion, colours and local dimming are outstanding, but what surprised me the most was the audio, it's waaay better than any TV I've ever owned or heard. It's pricey, but I don't regret a penny of it.
Oh and as for screen uniformity, my 75 inch panel is near perfect, except for that old Sony trait of ever so slightly dimmer corners, which you really have to look for. Thanks for the review👍🏼

[brodelicious]

Why do Santa Abby’s reviews always make me smile?

[madpistol]

Love OLED’s perfect blacks, but the Bravia 9 is a monster. For reference my Switch looks far more vibrant on the B9 and brighter than the C3… and the brightness is only at 10/50 for the B9… it is that bright.

[rd]

Got my 85” Bravia 9 on the 11th and I love this thing. I’m constantly in awe of everything I’m watching. The brightness, blacks, and colors are amazing. I haven’t had any issues with settings and whatnot thankfully either

[MO...k.]

I was waiting for you to review this TV model
You are my source for review
Great as always
Thank.

[GTW-]

It's nice to see that you are doing reviews of recently released TVs on YouTube! Smaller sizes than I would be interested in but I can understand cost concerns. Anywho, I didn't hear you mention that the Bravia 9 has a "center channel" input that can be used with Sony Soundbars. Also it might be useful to Joe Sixpack if you mentioned what picture mode was found to be the most accurate for general content.. Keep up the good work .

[chroma]

Excellent video, if I could offer one critique though.... I don't recall you showing us the settings menu at any point. Someone less familiar with Sony TVs wouldn't know what to expect and would probably like to see that.

[AlcirGomes]

Great review! This is currently my dream TV but, unfortunately, is not sold in Brazil

[mrflwr]

Was waiting for this review as if it was Christmas! Wait...😮

[SterkeYerke]

2:57 I think you're way too kind about these kinds of bugs. Tv manufacturers seem to have completely forgotten how to make decent firmware. When we got our LG C3 in january I almost immediately noticed about five or six bugs that I had never seen reported in any review, because owners spend much more time with one particular model of tv than reviewers do. Obviously the bug reports for LG are so convoluted that I'm still in the process of reporting them. This is far from unique to LG. I've had similar experiences with Samsung and Philips and I've heard Sony isn't much better. Tv manufacturers deserve all the crap they can get from reviewers about bugs, because at least that might cause them to try their best to solve them for a change.

[alsayedfakhri]

Seems like a great TV, I dislike the aggressive dimming* on my oleds so look forward to trying this.

[pskyvideo]

Last year, the 85-inch and 75-inch versions of the X95L model had different display panels, with the 85-inch version having a better panel. Therefore, if you bought the 65-inch or 75-inch X95L, you got a lower-quality panel compared to the 85-inch. How are things this year with the Bravia 9 (XR90)? Does the display quality vary depending on the display size? Are there any differences in sound or other features based on the display size?

[Tablahands]

Amazing review. I'm in the market for a year or 2. I wonder what they will come out next year! Thank you!

[vangtk]

Omg this is the TV I want. QLED and very high picture quality. It’s the perfect solution for my naturally lit living space.

[ericj]

FINALLY saw the 85" Bravia 9 in person at a local Best Buy and it didn't disappoint! Sooo incredibly immersive..vivid..bright in the right areas (specular HDR highlights)... incredible oled-like blacks...etc. The Bravia 8 & A95L were positioned directly next to it and the B9 looked better "to me" than those...A great bargain @ $4, 799...

[Icipher]

In theory, would black smearing in gaming be reduced on the larger sizes like the 85-in? Being that it has more zones?

[Liftinglinguist]

I'm looking to buy the 85" version, the increased number of dimming zones is claimed to reduce blooming to next-to nothing. Now I only need a sturdier table to place this thing on!

[TonyDAngelo-otny]

Being a sports fan! I worry about panel lottery with that DSE