BEST Amazon PPC Launch Strategy [2024]

🖥️ NEED HELP SCALING PPC?: TripleclickPPC.com

I just launched to page 1 on more than 4,000 keywords with my new product on Amazon FBA. This product had 0 sales history, 0 reviews, and in just 9 days I was able to get a best seller badge and outrank my competition. I show you the exact same strategy I used to better help you launch new products.

In this video I go over the three main strategies I use to launch any new product on Amazon FBA. Those two strategies include:

1. Automatic Campaigns
2. Manual Campaigns
3. Competitor Targeting

Automatic Campaigns: This one is super easy. I set up 4 different campaigns to target: Close Match, Loose Match, Substitutes, and Complements

Manual Campaigns: This one takes Helium 10 and takes advantage of the keywords that your competitors are converting on. I like to make 3 separate ad groups and take the top 5 keywords I think will convert based on my competitors. I take those campaigns and run an: exact, phrase, and broad match with the same 5 keywords

Competitor Campaigns: This is where I run Amazon PPC to be at the top of my competitor listing pages

It sounds super simple but I go into detail in this video regarding my BEST amazon PPC strategy when I launch

#AmazonFBA #AmazonPPC

[abderraouflaabas]

why are you the best ever seen ? so transparent... thank you so much

[salamancadingding]

I just launched a branded product and this is exactly what I was looking for. I'll definitely have to scale everything because I don't have thousands of dollars in the advertising budget, but I'm sure a slower/steady approach with your suggestions will result in some sales.

[lukem]

If you can make an updated vid diving deep into PPC and all your campaigns that’d be awesome! So tough to manage.

[simonew]

This helped tremendously! I am definitely going to implement this strategy on my next launch! I have been searching for something like this since the giveaway era ended. I had no clue how to launch my first product, it was on the boat last year when the new TOS came out. I was planning on launching with giveaways, then quickly had to learn PPC. I didn't do as well as I planned. BUt this... Such a great way to organize my campaigns and keep the keyword targets simple and direct. This is GOLD. Thank you so much for the launching and ranking help Eman!

[matthewlivingston]

I appreciate the video Eman! I'm 29 and just starting my FBA business out of Chicago - I'll be watching a ton of your videos! So please, keep them coming! Thanks again for the content.

[craigdwillia]

Great video, and very informative. One constructive suggestion: try to cut down on how many times you say " go ahead and." It's a little distracting.

[billshinas]

Hi, new subscriber here, great stuff, do you ever adjust top of search bids, or top of page, thanks?

[jermaineconcern]

And I did go ahead and actually go ahead and obviously I like to go ahead to actually go ahead

[BrainBuzzPsychologist]

very very informative video thank you buddy❣

[aspears]

Thanks for this! I’m just starting out…can I ask you said it’s ok to run at a loss to begin with as long as you rank organically, when would you stop this or stop payee ads for a product all together?

[Ahmad_Elsaadi]

How long do you typically stay in the launch phase? what are some key factors you keep track of to know you can transition to ongoing PPC and lower your budgets?

[suchitarora]

Hey Man,
your content is superb, Can you please also share how you optimize your PPC campaigns along with all metrics you keep in mind-Impressions, ctr, conversions, or anything else.

Thanks in advance

[lukem]

Thanks man! What about negative targeting so you don’t overlap?

[dewen]

hi eman, at 08:05 you start pointing out the good keywords from the bad ones, how did you determine that? why for example didnt you pick "work boot glue"?

[dangayachnaveen]

What amount you bid for exact phrase and broad match type of same key word. Are they will not compete each other. Is there any order that exact type match keyword should have higher bid than phrase and broad and in case of phrase bid should higher than broad.

[naveen]

have you bid broad, phrase & exact match type key word by same or different amount

[lukem]

What do you mean? Don’t to have to put your exact and phrase keywords in auto negative so you don’t get charged for more clicks on the same keywords?

[pointanthony]

What would you do if the max bids for keywords are to high? Im afraid im going to get swallowed by ppc

[dannymeer]

I wish you showed the part where for each different campaign type you use the same phase in the negative key words in order to not compete with yourself

[SamLozano]

Can I hire you to audit our campaigns?