Beastie Boy Mike D. unveils Mercedes Concept Style Coupe

Yesterday evening, the multi-disciplinary Avant/Garde Diaries festival "Transmission LA: AV CLUB curated by Mike D" opened at The Geffen Contemporary at MOCA in Los Angeles. Until 6th May, Mike D of Beastie Boys presents the event as official curator, which features a mixture of contemporary art, design, music, film and food. The artists include Peter Coffin, Jim Drain, Will Fowler, Benjamin Jones, Mike Mills, Takeshi Murata and Tom Sachs among others as well as an outdoor pop-up restaurant from Chef Roy Choi and interactive coffee bar designed by Robert McKinley. A special highlight is the artistically staged world premier unveiling of the Mercedes-Benz Concept Style Coupé. It offers a glimpse of the all-new midsize four-door luxury coupé scheduled for market launch next year. Entry to the festival is free of charge.

With different exhibitions, concerts, DJ nights, performances and installations, the festival illustrates, in keeping with the title "AV CLUB",how audio and visual art forms can inspire each another and unleash unimagined synergies. The Mercedes-Benz Concept Style Coupé, too, will be staged in an installation. "What you are seeing is: The Mercedes-Benz A.K.A Benzo Concept Style Coupé, will be bathed not unlike a young infant in an installation of light and sound. We were inspired by our visit to the Design Center and to Mercedes-Benz's climate tunnel. We have used the car to create an installation that uses light triggered by sound to startling effect translating the car's dynamics into real movement," said curator Mike D of Beastie Boys.

[glorious_help]

predictable??? could you predict the F125's or the F700's design and technologies??

[donvoisko]

dont worry, mercedes is the same. old fashioned and .... boring. though, i wouldnt consider the boys old fashioned or last century. i still like their songs... especially their old ones

[donvoisko]

yes. almost every other of its german competitors has prettier cars. the most attractive car that MB has is the cls..and maybe this new sl, but just maybe. and dont forget, this is just a concept it is not a car. ONE concept doesent put a car manufacturer ahead just because they made a....CONCEPT. im not hating MB, but they are so, whats the word... predictable (not talking about this concept). feel free to hate mb fans