How Chinese SHEIN is beating Giants? How SHEIN works ?

#BusinessDecode #CaseStudy #Shein

How Chinese SHEIN is beating Giants? How SHEIN works ?

Shein is a Chinese online fast fashion retailer. It was founded in 2008 by Chris Xu in Nanjing, China. The company is known for its affordably priced apparel. In 2020, Shein was the most talked about brand on TikTok and Youtube and the 4th most talked about brand on Instagram. It currently trades in over 220 countries. In recent years, the company has found itself in the middle of several controversies including trademark disputes, human rights violations, and health and safety.
Shein claims to utilize the psychology of the new generation and implements marketing strategies accordingly to achieve growth. On social media, Shein has 21.9 million followers on Instagram and 2.8 million followers on TikTok. Its low prices attract teenage internet shoppers with small budgets to post what they bought on social media. Shein is one of the top fast fashion brands in the world.

Please find below the timestamps of the video.

0:00 What is Fast Fashion?
0:18 Introduction of the fast fashion brand Shein
0:35 Shein growth
0:45 About Shein
1:23 How Shein started?
1:53 How Shein became a successful in short time?
2:49 How Tiktok played a huge part in Shein's success (Shein Haul)?
3:13 Shein's mysterious business (Dark Truth)
3:36 Shein's operation in India.
4:14 Outro

🟣Video is in Hindi/Urdu

Video Credits :
In Frame - Dilawar
Post Production - Sauradip

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