IPR Webinar: Best Practices in Research, Analysis, and Insights

The importance of communication research, analysis, and evaluation continues to grow due to the pace of change in the marketplace and the corresponding need to make smarter and better decisions at the speed of business. Communicators must embrace the data that represent their performance and continue to apply that communication performance data as they evolve from "no data" to "simpler output-based tactical and performance data reporting" to "outcome-based data-informed predictive analysis and insights."

The Institute for Public Relations Measurement Commission released the Communicator's Guide to Research, Analysis, and Evaluation was created to help public relations leaders understand how they can apply data, research, and analytics to uncover insights that inform strategic decision making, improve communication performance, and deliver meaningful business contributions.

Mark Weiner, Chief Insights Officer at Cognito, will present top-level findings from Communicator's Guide to Research, Analysis, and Evaluation. Join us as he moderates Allyson Hugley, Vice President, Analytics and Market Research, Global Communications of Prudential Financial and Sarab Kochhar, Ph.D., Director of Communications of Kaiser Permanente, to explore why research, analysis, and evaluation are critical in communication.