Protecting your intellectual property in China webinar

Protecting intellectual property should be a key part of any business strategy for China. Join David Bennett, IP Australia’s former IP Counsellor to China, and Emily Ma, Austrade's Shanghai Landing Pad Manager, for a webinar on what you can do to protect your IP in China. This webinar is suitable for Australians doing business with China, as well as Australian business and legal advisors.

David Bennett was IP Australia’s first Intellectual Property Counsellor to China, based at the Australian Embassy, Beijing. The IP Counsellor to China is a position designed to help Australians to protect their intellectual property in China, in particular by providing information and guidance on the realities of IP registration and enforcement.

Emily Ma commenced as Landing Pad Manager in Shanghai in October 2018. Prior to that she supported Austrade's activities in North Asia. Emily hails from a background in corporate innovation at Trilogy, having helped the company to establish its R&D centre in Hangzhou and managing its incubator program.

Included in this webinar:
0:00 Introduction
2:52 The role of IP Australia and the IP Counsellor to China
3:39 The three main China IP issues David sees
4:13 Overview of topics covered in this webinar
4:57 An overview of the Chinese IP system
6:19 Intellectual property 101
7:28 An example of how a company protects its IP with multiple IP rights
8:10 Register IP rights in China
9:40 Trade marks
10:28 Register trade marks in China
11:42 Case study: sued for using their own trade mark
12:47 How to register trade marks in China
14:21 Searching the Chinese trade marks register
16:02 Chinese language trade marks
18:48 Update for trade marks attorneys on the Chinese trade mark system
19:30 Invention patents and utility model patents
20:41 Designs
21:41 Chinese patent statistics
22:38 Update for patent attorneys on the Chinese patent system
23:04 Plant variety rights
24:02 Copyright
25:44 Contracts for China
26:40 Tips for contracts in China
28:45 Bad contracts - a real case
30:07 Research collaboration in China
32:46 Licensing and technology transfer
34:56 Remitting funds
35:27 Manufacturing in China
36:44 Enforcement
38:34 Enforcement on e-commerce platforms
41:03 Anti-counterfeit measures
42:56 Exhibiting at trade shows or visiting China
44:03 Domain names
45:07 Don't get scammed
46:07 Take home messages
48:54 Further resources and support
51:29 Q&A