The Decline of Nokia...What Happened?

Nokia was once dominant over the cell phone market, nearing a 40% market share (compare that to today when the largest company has about 20% market share). Yet today, they're virtually nonexistent in the market. This video takes a look at the rise and fall of Nokia.

*To be clear, the Nokia company still exists today and is still fairly large, just much smaller than they once were and they no longer make Nokia branded phones.

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Company Declines:
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[Bigfoot_With_Internet_Access]

The phones were indestructible, unfortunately the company was not

[mrinternetguy]

_"I used to rule the world"_
- *NOKIA*

[theblakeslees]

This video makes me feel old... and want to play snake

[artemiskingsley]

What I love about Nokia phones is their durability. I have a 11 yrs old Nokia N97 and still working till this day. It survived many falls including a fall from a moving vehicle which really amazes me. Nowadays I only use it for texting and calls and I really love typing using keypad.

[ABrandonToThePast]

Iphone: Falls to the floor, breaks the screen. My Old Nokia: Falls to the floor...breaks the floor.

[BlackWolfessUSCM]

Gotta do Blackberry man, especially the way they shot themselves in the foot with their comeback.

[ExDementia]

Former Nokia employee here. The most salient point you made was that they had great hardware held back by poor software... Back in Symbian days! We were still saying that well into the Microsoft period! Sad stuff.

If Nokia would have gone to Android, I very much believe they'd be a major competitor today. The hardware on the Lumia line was fantastic and the cameras were incredible.

[yashgulave]

I've heard that the Nokia CEO who sold it to Microsoft was a former MS executive. They say he only sold it to MS so he could get back into MS and even dreamed about becoming it's CEO one day.

[fumes]

Extremely loud and original ringtones. High quality for it's time. That's what I remember about Nokia.

[zoomtozero]

If you’ve ever felt useless, just know they made a case to protect Nokia phones.

[AlphaCentauri]

iPhone happened and Nokia did not embrace Android.
If Nokia would have been on the Android bandwagon then by the time of Ice Cream Sanwich/Jelly Bean (combined with Nokia's awesome hardware) Nokia-Androids would have ruled the world & not Samsung.

[vincentbelanger]

Company Man : " I bet you're not watching this on a Nokia phone ! "
Me, who bought a
Nokia Smartphone : " hehe "

[pranavgurung]

because they last so long theres no need for a new one

[nixieb]

Well, you did Nokia, now it's time for Blackberry. I used to have one of those and it was interesting--at the time.

[lee-fcbu]

As a Finnish person this gives the same feelings as the fall of Constatinople.

[Sniperification]

I used several Nokia phones and loved each one of them, especially the 3310, we called it “the brick” because it was so tough.

The last phone I used was a smart phone by Nokia, and it was the N97! And I loved it! It had a lot of novel features from a good camera with a timer and filters, a pen you can draw with, and much more! However, I was unlucky enough to drop the phone and it died. I gave it to someone who repaired it and used it for a long time. Rest In Peace Nokia phones!

[Crysis-tr]

Do the decline of BLACKBERRY smartphones.

[drago]

I've been subscribed to you since your first video, and this has become one of the channels I recommend to people looking for something new on youtube. I've seen all your videos, and I will watch every new one you make, because you make whatever topic you're covering interesting. Here's to 200 videos!

[adamh]

Watching this on my Nokia 8. The only phone I've owned for more than a year in which the performance hasn't degraded exponentially.

[OldVikingSchool]

The big hit wasn't the iPhone it was more the in-built Appstore that truly changed the perception for SymbianOS that didn't have a in-built appstore as all software you wanted to install had to be downloaded to a PC then transferred from there. SymbianOS was by its core very PC-like in its design, meanwhile iOS and Android was designed for the Smartphone design. User friendly experience matters, Nokia didn't understand this as their OS simply was too complicated for a regular joe to learn and experience.