7 Marketing Trends & Opportunities for 2023 (#81)

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Google and Facebook's market share for advertising in 2022 was 48.4%. That’s the first time that their combined market share has been under 50% since 2014. What does that mean for the future of advertising?

Kipp and Kieran dive into their predictions for 2023 - so you can get ahead of the game. Press play for predictions on how TikTok regulations will crown YouTube #1, traditional newsletters will decline, will Microsoft join the search space? will NFTs become more mainstream? Will SEO slow down due to ChatGPT? and more.

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About the Show
In this weekly show, HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan, share their marketing expertise - unfiltered in the details, the truth, and like nobody tells it to you. Tune in for high-level perspective, conversation, and the occasional argument as they serve up an honest-to-goodness sense of how you can move your business forward!

[JMayaHern]

Thank you so much for so many predictions 🙌 huge fan !!

[StephaniRoberts]

Thanks for this episode! Lots of interesting predictions. I loved hearing your perspective on TikTok regulations positively impacting YouTube this year, as well as your thoughts on the value of a proprietary point of view for brands--and a boon for *good* copywriting. Subscribed!

[vishmedia]

Thanks. Loved the episode. Chatgpt as the know it all at the dinner table is a reference that's going to stick!

[harrisonmaclean]

Cool pod! The boys at MFM sent me here. Great insight.

[coreyphillip]

I like that ad platforms will diversify but what’s the best way to know which are best for your audience?