Free form exploration in Google Analytics 4

Learn how to use free form reports in Google Analytics 4. This video includes examples like landing page report and site search report.

Explorations in Google Analytics 4 contain some pretty powerful reporting capabilities, and one of the analysis techniques is the exploration reports. In this video, you will get familiar with the functionality of exploration reports and how to start doing your own analysis.

The best way to learn is by showing real-life examples and in this video, I will show you how to prepare the following reports:
* Landing page report in GA4
* Site search report

=== LINKS ===

📕 Free e-book: Getting Started with Google Analytics 4


✭ Blog post: Free form report in Google Analytics 4

⭐⭐ Google Analytics 4 course ⭐⭐

=== CONNECT WITH JULIUS & ANALYTICS MANIA ===

#googleanalytics4

[coralinebu]

absolutely the best video series regarding analytics so far! thanks for sharing!

[mattcrystal]

Thank you Julius! You’re a great teacher :)

[WolfieBoostinlbs]

Hey Julius, love your channel. Thanks for all that you do.

[elizabethroy]

Thank you so much for a start. Much appreciate

[faisalmmian]

Excellent Content. Thank you for sharing. Love your videos.

[dema]

Hi there Julius! I just want to say: this tutorials are life saving! thanks a lot for this supreme information! Regards from Nicaragua!

[savoek]

Great video, Julius! Helped me clear a few thing regarding excessive event counts and naming, thanks.

[sharmaritvik]

Hi Julius, the need to filter by specific event name seems counter intuitive and perhaps even a step back from GA3 as it used to not show empty / not set rows unnecessarily. Such exploration method would slow down the analysis process.

[旭晖许]

Thank you for the share ~ I was wondering if it's possible to add a Discover's widget into a report to create a customized dashboard, like tableau or other BI tools did.

[minjusong]

This is very helpful!! Is there any way I can purchase your GA4 masterclass course only for exploration video?

[oslo]

Thank you for all the helpful videos. I haven't seen this covered, but in Exploration, can I make one report with multiple (different) paths? In UA, it's easy using RegEx. Can't repeat that process in GA4.

[mohamedguenidi]

Hi Julius
The image of this video have a name
Funnel Exploration
Although the video about Free Form
Thank you for your videos

[odds]

when filtering for a specific event name, how do you filter just the event count column, without filtering the others? e.g. to see event count and users by source for a specific event name, but without filtering users? a guide would be appreciated!

[VishalSharma-lzqq]

How can I see UCR and SCR for purchase only events if I have marked few other events as Key events.

[inspecialhome]

Hi Julius, is there a way to use different metrics to measure different dimension under the same form? Say for an example, for the Event dimension, I would like to use sessions and engaged sessions to understand the quantity & quality of each session of 'session_start', while for the scroll, I just want to know how many sessions ( excluded the engaged session metrics)

[RudolfAlmighty]

Is it possible that the outbound link click count on site A (which leads to site B) does not match the site B traffic accusation source medium (site A) event count?

[VishalSharma-lzqq]

what if we have marked events as key events other than purchase events. How can we calculate UCR and SCR for purchase only in explorer reports

[foxingJerry]

I want to know:How can i see the difference of the new user in every step in funnel exploration?Can you hep me?

[AnastasiaStefek]

Hi! I have a question. In the demo for the search term, both the first row and the fifth one have 'backpack' as the query. However, one starts with a capital letter. Is there any way you can combine them?

[Jonas-qdvg]

Hi Julius,
thanks for the great video!
I have one question regarding data discrepancies in Google Analytics for our App. When I look at the "app-open" event in the reports section I have a different values compared to the explore section. In the explore section I used the "app-open" as segment and in the summary it shows the same value. But when I add a metric ("total users") the value showing up is different than in the report section.
Do you have any idea what the reason for this could be?
Thanks in advance!