How To Get More Patients Into Your Practice │ Developing Your Chiropractic Elevator Speech

Do you wonder how to get more patients into your practice? Crafting a great chiropractic elevator speech is one of the best marketing strategies you can have.

You need to know what makes your practice stand out from all the others. What makes you unique? Why should new patients choose you over that other chiropractor down the street?

Can you answer that question in 30 seconds or less? If not, you need to do some serious soul-searching about who you are, what your vision is, and where your practice stands right now. Worry about patient attraction later.

What’s your million-dollar message? What’s your chiropractic elevator speech? Ours is, "We're a family practice that uses state-of-art technology to focus on the details of each patient. If you want to come and see us you have to play by our rules. You have to commit to the process over the long haul and be willing to share a bit of who you are."

When it comes to understanding how to get more patients into your practice, the more specific you are the better. You might think, “We’ll take anyone! Please?” would be better, but that’s not the case. Getting a few people really interested in your message is better than reaching a lot of people who are indifferent.

Target your elevator pitch to your ideal patient. Who are they? How do they self-identify? Really dial it in and don’t be afraid to make changes over time.

Once you know what you want to say, practice until it sounds easy and natural. You should be able to deliver it anytime, anywhere. Suppose you’re going for morning coffee and someone asks you about your business while you’re at the café? Your chiropractic elevator speech should roll off your tongue without a second thought.