Why Kim Jong Un Is Revamping North Korean Propaganda | WSJ

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North Korean leader Kim Jong Un is revamping his propaganda efforts with more emotional speeches, Hollywood-style missile launches and even an updated wardrobe. What message is the Supreme Leader of North Korea aiming to convey?

WSJ examines new footage to see how he’s breaking the mold of his predecessors by becoming more transparent to create a modern image amid mounting economic woes including increasing pandemic restrictions and large food shortages.

Photo Illustration: Sharon Shi

0:00 Kim Jong Un’s influences
0:49 A new method of propaganda
2:15 Kim Jong Un’s updated appearance
4:36 Transparency around food shortages

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He should've gone full Hollywood with the slo-mo walk and the missile exploding behind him in the background

jaywilldoit
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FYI He studied in Switzerland when he was young. He loves burgers and cheese and the NBA. It's just all so surreal

brokenglassshimmerlikestar
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Kim: we have a food shortage what can we do about it?
Adviser: How about a new look and a movie.
Kim: Great idea.

guenthersteiner
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He must have watched the interview before revealing that missile

wessthemess
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Advisers: Great leader, we are facing a massive food shortage, millions would suffer.
Kim: Build a new missile?
Advisers: *clapping enthusiastically*

pablorosario
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Kim Jong Un is a millennial, just wait until he discovers TikTok. 😆

kf
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a great example of how body shape does not control what you can be

importantname
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This is a positive development for the North Korean people...smart. Food needed!

marcotrotta
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At first glance I thought this was about how his fashion style changed over the years. Turns out I wasn’t completely wrong. He looks best in navy imo.

no
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He even lost a few pounds, and the voice of the narrator is just hilarious!!!

wt
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Those who mastered the art of propaganda centuries ago are now pointing fingers on others accusing their affairs as of propaganda.

khokhar
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he's doing the same thing as Putin's meme propaganda

marcdeluna
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After the recent geopolitical events in Europe, he could try calling Russia and asking their help for his country's lack of food and oil. They even have a little land border.

hyhhy
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This is kinda epic tbh. Like sure, authoritarian regime and whatever, but this is gonna be hilarious to look back at. Imagine if Joseph Stalin made a video of himself walking in slow mo in front of an icbm. And then as the missile launches the military personnel lean in and a sound effect straight out of Japanese television plays.

sammyismuff
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He really does look slimmer than the last time I saw him.

TheCanaaniteUnionist
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A food shortage? Well if Kim didn't eat it all there wouldn't be one.

jack_timber
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I've seen his YouTube comments. Great guy.

EQv
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The mans lost weight.... of course he's addressing the good crisis lol

alwynjaegar
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Hmm, the situation in North Korea seems to be a bit better. Now, Kim isn't lying as much as he did before and does stuff about the food crisis. Yes the country remains isolated (for now) and all the same strict, at least the government actually is starting to care for at least their citizens' ability to eat.

cam._.ar
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"Kim jong un addressing the struggles of the people"
Media: bro it must be propaganda

matheusdossantos