Databricks keynote by Eric Siegel - Machine Learning and Predictive Analytics

Eric Siegel's keynote address at the Databricks Spark Summit.

Spark empowers machine learning and machine learning by increasing the reach and potential. But, before jumping to new deployments, it’s critical we 1) get the analytics right and 2) not overlook less conspicuous business opportunities. In this keynote, Machine Learning Week founder and "The AI Playbook" and “Predictive Analytics” author Eric Siegel ramps you up on a dangerous pitfall and a critical value proposition:

– PITFALL: Avoiding BS predictive insights, i.e., “bad science,” spurious discoveries

– OPPORTUNITY: Optimizing marketing persuasion by predicting the influence of marketing treatments, i.e., uplift modeling

------------------