Strategic Marketing Process: A Full Step-by-Step Guide

Strategic Marketing Process

Strategic Marketing is a process of planning, developing, and implementing maneuvers to obtain a competitive edge in your chosen niche. Having a marketing process in place helps you set measurable goals, minimize risks, track your progress, and revise and revisit whenever needed.

How to Create a Strategic Marketing Process
It involves analyzing your market, identifying your customers’ requirements, and developing a set of marketing tactics that work for your target market.
Creating this process entails five steps as follows:
1. State the Mission of Your Company
2. Analyze Your Market
3. Devise a Marketing Plan
4. Customize a Marketing Mix
5. Implement, Improvise and Iterate

State the Mission of Your Company
Here, you also mention your company’s
- value proportions
- Goals
- objectives
To explain the purpose of your business and how it helps your target customers.

Analyze Your Market
This analysis will give you a clear view of the market and help you understand your
- Strengths
- Weaknesses
- Assist you in developing counteractive measures

Before you start writing your strategic marketing process, you need to first
- Study your industry
- Define your market
- SWOT analysis
- Devise a Marketing Plan

Create detailed customer profiles along with specifying their needs and plan how to market your product or services to your target customers.
Before you begin developing a marketing plan; it is beneficial to specify your
- Goals and metrics
- Create a budget
that works for you

Customize a Marketing Mix
This is a commonly used marketing strategy tool, which involves four main tactics called the 4Ps.
1. Product
2. Price
3. Promotion
4. Place

Implement, Improvise and Iterate
In this stage, put all the above strategies together and launch your strategic marketing process.

A strategic marketing process is dynamic and can be revised multiple times, whenever required. No matter if you’re a start-up or an established business, a strategic marketing process can help you reach your desired milestones.

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