Beats by Dr. Dre Audio in SEAT Ibiza & Arona

Urban with a young spirit. That is exactly what the new SEAT Ibiza and Arona are, just like Beats by Dr. Dre, a brand that has changed the way people listen to music. SEAT and Beats started their collaboration last year, offering BeatsAudio as an option for various models of the range – Mii, Ibiza, Leon, Arona and Ateca. Now the collaboration between SEAT and Beats takes another step forward with the launch of two exclusive versions of its most youthful and urban models: the Ibiza and the Arona Beats.

The SEAT Ibiza and Arona Beats will be presented to the public for the first time during the Primavera Sound, a leading music festival for which SEAT is a strategic partner. Through this alliance with Primavera Sound, SEAT strengthens its commitment to music and its ties with its hometown, Barcelona, where the carmaker also participates at world-level events such as the Mobile World Congress or the Smart City Congress.

The Ibiza and Arona Beats will come with a number of aesthetic details and unique features, as well as a premium sound system so that you can listen to your favourite music as if you were in the studio together with your favourite artists.

To start with, the standard equipment package will include the Full Link system (MirrorLink, Android Auto and CarPlay) to connect your smartphone and your car in the quickest and most efficient way. The Ibiza and Arona Beats will also feature the new SEAT Digital Cockpit, the interactive display which can be fully customised by the driver via the multifunctional wheel or via the infotainment system to suit the preferences of the driver.

The Ibiza and Arona Beats will also feature LED DRL (Daytime Running Lights) and Full-LED headlights, exclusively designed seats, fog lights grill and chrome window mouldings. Inside the car, you will be welcome by the new illuminated sill plates specifically designed for the Ibiza and Arona Beats, as well as by the outstanding ambient light now in the colors orange and white. These will all be exclusive features of the Ibiza and Arona Beats that will be distinguished by the BeatsAudio logo on the boot.

Other SEAT Ibiza and Arona Beats signatures will be the Eclipse Orange wing mirrors, a colour that will also be present on the Ibiza’s fog lights. Inside, the radio frame, the gearbox, steering wheel and handbrake stitching will also come in Eclipse Orange. The interior door panels will come in Ice Metal, as well as the console (only in the Arona in this case).