Jake Hicks interviews photographer Wayne Johns about his role in the production of the Fuji GFX

In this sit down discussion with Fujifilm ambassador Wayne Johns, we discuss his role in the development of the new Fujifilm GFX camera and his part leading up to the release.
Wayne was the sole UK ambassador to shoot pre-production models of the GFX as it was being developed and he shares his thoughts and reasons for leaving his previous digital medium format Hasselblad and Leica behind.

[doughowell]

OMG, I can't wait to get my very own GFX. Dude thank you for doing another video on this camera.
Could you ask Wayne, are there any overheating issues? And I understand Wayne is an ambassador.

[bbayek]

Great conversation, thanks for uploading! I really need this camera in my life :) Have been shooting with Pentax67ii and would love to get a digital medium format now and GFX is definitely affordable(-ish) :)

[Zakalwe-]

Fascinating discussion. I’m sorely tempted by this camera as my first step into a truly pro body. I shot with Sigma Foveons for three years before switching to regular mirrorless again, and I sorely miss the detail and colour. My head says D850, but the 50s images are on a different level.

[johnhewick]

I was excited about the new medium format offering from Fuji until I discovered it wasn't a leaf shutter system and didn't have a fast flash sync. Most of what I do is on location with HSS so this camera is not a good tool for me . I suppose I could use ND filters but then I'd be degrading the image quality and that's why I would go MF in the first place. I wish they had gone with leaf shutters as that's one of the perks of shooting MF. :(

[RICHARDROLLINSONDESIGNPHOTOGRA]

Was this video sponsored by Fuji? Lol Would have been nice to know more about Wayne Johns photographer, not a Fuji sales demo 😂 Shooting analog it was nice you referred to some old film cameras. I was the guy at the NEC photography show with the Rolleiflex 👍