How to write multi-select checkbox questions and analyze checkbox data | Collect usable survey data

No one is just one thing. Use multi-select checkbox questions to help you profile your respondents with respect to a set of characteristics, and correlate that checkbox data to respondent segments. This video walks through the basics, from what a multi-select checkbox question is and how it might impact the response rates for your surveys, gives an example of how to write a "better" multi-select checkbox questions, and then finishes with how to understand and analyze that data, starting with a spreadsheet view of that data.

This video is part of a sequence on writing survey questions and analyzing survey data.

- Contents of this Video -
0:00 When to use a multi-select checkbox question
0:34 What is a multi-select checkbox question
2:00 Response rates of multi-select checkbox questions
2:31 How to create multi-select checkbox questions
2:55 Logically group checkbox options
3:36 Logically disparate checkbox options
4:25 Formatting multi-select checkbox questions
5:39 Analyzing multi-select checkbox question data
5:48 Work with a copy of the dataset
6:04 The data scenario
6:20 Analyze open-ended checkbox data separately - "other, please specify"
6:37 3 variations of checkbox data in spreadsheet view
8:58 Which characteristics will you investigate?
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[esthermathoka]

Great videos produced by Barb! I learned a lot about writing surveys from watching her videos. I meet with her about analyzing data using multiple check box questions. In 40 minutes, I understood and applied the concept in my study. I highly recommend you watch her videos and consult with her if you are writing a doctoral study or analyzing data for your company.