Brand Strategy Fundamentals: Research | Beer & Brands | Episode 19

Kelly and Matt welcome Erin Bishop this month to discuss why research is essential, how it’s done, and what it means for brands.

Timestamps:
00:00 Titlecard
00:37 Beer of the Episode
02:04 Erin Bishop
03:29 Research
13:55 Brand Winners and Losers
14:15 Women's Sports
20:39 We❤️NYC
26:17 Pepsi

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Beer & Brands is Brand Federation's podcast where marketing industry leaders, Kelly O'Keefe and Matt Williams, discuss brands, brand strategy, and tactics. Over beers.

Brand Federation is a strategic consultancy for brands backed by a global network of the world's best independent strategists.

Kelly O'Keefe is the founder and CEO for Brand Federation.

Matt Williams is the chief growth officer for Brand Federation.

Tags:
#research #marketingresearch #brandresearch #consumerinsights #customerinsights #marketinginsights #pepsi #womenssports #ncaa #weheartnyc #iheartny #caitlinclark #angelreese #brand #brandconsultancy #brandconsultants #brandconsulting #brandmarketing #marketing #brandmarketer