Gatorade featuring Michael Jordan | 1993 | Be Like Mike

Gatorade featuring Michael Jordan | 1993 | Be Like Mike

The Gatorade Company, Inc. is an American manufacturer of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries.[3] The beverage was first developed in 1965 by a team of researchers led by Dr. Robert Cade at the University of Florida to replenish the carbohydrates that the school's student-athletes burned and the combination of water and electrolytes that they lost in sweat during rigorous sport activities.

Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1987, which, in turn, was bought by PepsiCo in 2000.[4] As of 2010, Gatorade is PepsiCo’s 4th-largest brand, on the basis of worldwide annual retail sales.[5] It competes with Coca-Cola's Powerade and Vitaminwater brands worldwide, and with Lucozade in the United Kingdom. Within the United States, Gatorade accounts for approximately 75% of market share in the sports drink category.[6