SearchGPT Demo Video

OpenAI, the mother company of ChatGPT, announced the introduction of SearchGPT, their Generative Engine

SearchGPT is the latest generative engine to appear on the AI Search market and is here to stay.
OpenAI, the mother company of ChatGPT and now of SearchGPT, announced its prototype launch this week.
Earlier this year, Google introduced AI Overviews in an attempt to counter Microsoft's move to integrate GPT4 into its search engine, Bing. Now, SearchGPT is what some might call a Google killer.
This is why SEO companies consider adding GEO - Generative Engine Optimization services to their initial offer.
According to TUYA Digital - the first Generative Engine Optimization agency in Europe, among the critical features of SearchGPT are:

- Advanced Generative Capabilities: Utilizing OpenAI’s latest AI models, Search GPT can understand and respond to complex queries, offering users comprehensive and accurate search results.

- Enhanced Relevance and Accuracy: By integrating sophisticated NLP, Search GPT ensures that search results are relevant and exact, enhancing the user experience.

- Visual and Citation Support: Search GPT can provide visual aids and detailed citations, making it easier for users to find and verify information.

- Impact on SEO: The introduction of Search GPT is expected to significantly influence the SEO landscape, giving rise to a new field known as Generative Engine Optimization (GEO)

There is a lot more to discover about the introduction of Generative Engines in search habits, but one thing is certain: search engines are changing right now at a quick pace, paving the way for what AI Search will be.

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