Guy Kawasaki (Apple) on Top 10 Mistakes Entrepreneurs Make | Startup Grind

Guy Kawasaki is the chief evangelist of Canva, trustee of theWikimedia Foundation, and executive fellow at the Haas School of Business at U.C. Berkeley. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is the author of The Art of the Start 2.0, The Art of Social Media,Enchantment, and ten other books. Guy has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

[iosifnicolae]

Youtube video summary:
6:00
Mistake: Multiply big numbers by 1 percent.
Solution: Calculate from bottom up.


8:30
Mistake: Scale too fast
Solution: Eat what you kill


11:30
Mistake: Focus on partnerships
Solution: Focus on sales.
- Sales fixes everything.

15:10
Mistake: Focus on pitch
- The reason for your company is not to raise money, raising money is a means to an end, the end is to create customers.
Solution: Focus on the prototype.

17:00
Mistake: Use too many slides
Solution: Obey the 10-20-30 rule
- 10 slides
- 20 minutes
- 30: font-size
- First minute: What do you do?(not who you are..)

22:18
Mistake: Proceed serially
- Raise money -> Hire the team -> Build a prototype -> Get sales -> Go public(life is not serial, life is parallel)

23:10
Mistake: Retain control
- The moment that you have taken outside money, you have lost control(you're a tool).
Solution: Make a bigger pie.

25:20
Mistake: Use patents for defensibility.
Solution: Use success for defensibility.

29:30
Mistake: Befriend your investors.
- as longs as things are going well
Solution: Exceed expectations


Thank you!

[charlottepringle]

He is so likeable and I can't believe he is 61!!!

[bharatbash]

What a great speech! Priceless lessons here for entrepreneurship. Thanks Guy you are an inspiration!

[UpyogiMaterial]

Listen Universe, My Goal is to clear, The 2025 SSC CGL exam with AIR 32 to get the post of Income Tax Inspector.
Oh! Wow! I have cleared SSC CGL 2025 exam and became an Income Tax Inspector.
I am celebrating, I am dancing, I am very happy and feeling very satisfied and excited.
Thank you so much, Universe.
Thank you so much, God.
Thank you, Mummy, Papa, and Bhaisab for always supporting me.
Thank you to all the living and non-living things for supporting and helping me.

[TheMonstermash]

This is an amazing video. Patent point was prescient - felt like he was speaking directly to me! Also the 1% vs bottom up thing 💯

[chrisbuckley]

Awesome info. Between This dude and the book "E Myth" it just confirms what I didn't know but realize know when I set out to start my business. I love when it when I say, "hey that's me he's talking/ reading about!"

[simaogoncalves]

Focusing on the pitch has worked wonders for the ICO era

[rudysonestanislao]

Thanks Guy really appreciate your talks here :) Always enjoy your hockey play. Also thanks for uploading this Startup Grind
.

[melcor]

Finally... I know I'm not crazy! Thanks Guy!

[elia.]

Dead on. Tinder vs E-harmony metaphor is the real deal...

[designerelise]

This is a valuable video, once the real content starts it has very salient points. I do find it ironic that he says "don't start with who you are"...after he does exactly that.

[nicolasmorin]

Why does everybody talk about mistakes stuff ?? why they don't give what made them great and successful ? cause this one hurt right, it is the secret formula that they want to keep for themselves..

[hengkengyan]

A lot of conflicting statements, Apple are holding many patents just to protect their own interest. To walk the talk, suggest to remove all Apple patents, not just NATO and do differently in real life.

[pandyapritesh]

Mistake 7 is not a mistake.... It's the Venture capitalist speaking....

[sydk]

Mistake 11 ;China has 1.3 billion people not 6 billion

[MsJavaWolf]

Dogs eat dog food. I am sure there is a deep message somewhere in this.

[JoeYeh]

What company has this guy built? He’s more a writer than an entrepreneur as far as I can tell

[mrsc]

Jackie Chan as Guy Kawasaki -- best casting idea ever!

[rudysonestanislao]

4:34 ehem... (GaryVee)




(jst kddng)

[autodiili]

Wan't it supposed to be Top 10 Mistakes? And its just 9 on the list
#skyskyft @skyskyft.com