The Farm of the Future from Oishii — Solar-Powered Indoor Vertical Strawberry Farm

We invite you to look inside our biggest, most technologically advanced farm yet, growing Non-GMO Project Verified berries without pesticides 365 days a year. 

Our new indoor vertical strawberry farm, Amatelas, spans more than 237,500 square feet in Phillipsburg, New Jersey and is named for the mythical Japanese goddess of the sun.

Harnessing energy from a 50-acre solar field right next to the premises and built in a refurbished plastic factory, Amatelas represents a new, more-efficient paradigm for indoor agriculture. It’s a huge step forward in making our operations less reliant on non-renewable resources. 

In this farm, 250 moving racks are stacked with eight growing levels that seamlessly move on a 24-hour cycle. This moving architecture automates the growing process and enables bees, robots, and farmers to work together to grow more berries in the same footprint. 

Situated within a day’s drive to a third of the U.S. population, this new farm will allow us to enter new markets along the East Coast and expand our relationship with retail partners like Whole Foods Market and FreshDirect. That means getting more berries to more people than ever before, allowing more regions to experience our fruit.  

The farm is also outfitted with next-generation LED lights that use 14% less energy per plant and the facility’s multi-million dollar water purification system has eight times more capacity than the older Oishii farms, allowing it to recycle the majority of the water it uses today. 

For efficiency, nearly 50 state-of-the-art robots work around-the-clock at Amatelas Farm to ensure berries are picked at the peak of ripeness and optimize operations over time. This means harvesting fruit that’s always delicious, no matter the time of year. 

Vertical farming is no longer some futuristic idea, it's already here today. 

[James_Baggott]

I'm so glad you have made this dream come true. More cities need to be food and energy independent!

[pokemon]

This is a fantastic technology! You can definitely become the best company in the world!

[ON-efcq]

We love-love-love these strawberries 🍓

[suedyer]

I absolutely love what you are doing. The one exception is the plastic containers you ship your product in. As you expand please find an alternative that is more environmentally friendly. I would be willing to pay the extra it would cost to do so since we will pay that cost one way or another. Thank you for your efforts.

[pashminad]

This is an amazing accomplishment to see you scale and grow! I hope getting rid of single use plastic that houses the strawberries is a top priority and you can lead the way in that regard.

[jonteno]

DAMN, this video got my HYPED for some BERRIES!!! GJ on all of this! getting bees too polinate indoors like this is a huge break! congratulations!

[GailFrancisco]

Loved this video. Thanks for leading the way - the future of farming.

[aydinvideo]

Wow, this is incredibly impressive. Great video tour of how the operation works. I wonder if the racks are fixed in place/stationary, or if they can rotate to position them close to the robot arms. They must be on some sort of conveyer belt -type setup. Very very cool. Now I want to make a strawberry milkshake.

[timothymartinson]

How much do those packages of "8 strawberries" cost? How many strawberries could you grow on 50 acres covered by your solar panels?

[ericvasallo]

Awesome progress now pls make the packaging out of biodegradable plant starch not plastic

Food chain Cava does this with their utensils.

[dudblock]

>lack of arable land

Well yeah you put solar panels over it duh.