Education as Engagement: A New Approach to Brewery Training w/Lindsay Barr (DraughtLab)

An intensely flavored IPA delivered wordlessly to a customer who dislikes bitterness, or a Pale Ale mistakenly delivered to a customer who ordered the lager isn’t just cringy, it’s bad for business! Luckily, staff training can mitigate these problems and enhance employee engagement all while increasing beer sales. Are techniques that rely on memorizing esoteric beer styles still relevant in a changing beverage landscape? What can training solve for your brewery employees and customers? How does staff training fit within the constraints of a taproom or production brewery? It’s time to challenge the status quo and think differently about training for front-of-house brewery staff. In this seminar we will reveal research-backed tools and techniques to empower your brewery staff to sell more beer and satisfy changing customer tastes. You will experience these techniques first-hand and walk away ready to implement them in your brewery.

Lindsay is the Founding Partner of DraughtLab and Adjunct Sensory Professor for the UC Davis Master Brewers Program. She has over a decade of experience building sensory training programs and has worked with hundreds of breweries to implement their own. With DraughtLab she has published multiple industry-standard lexicons like the Beer Flavor MapTM and has made Sensory science accessible for companies of all sizes and levels of expertise. Along with her daily work, she is involved in the brewing industry as an international beer judge, instructor for the Siebel Institute, and author of seven ASBC Sensory evaluation metods.

Huge thanks to CDR BeerLab + ABS Commercial for all your support on our Fall Virtual Conference.

Join us in-person for CBP Connects San Diego
Half workshop, half networking
San Diego, CA | December 10-12, 2024