How to Find a Research Gap for Your Dissertation? 4 QUICK & SAFE METHODS with EXAMPLES

Finding a research gap for your dissertation in business and marketing requires careful and strategic reading of existing literature. By using these methods—systematic reviews and meta-analyses, future research directions, cutting-edge research, and expert-authored books—you’ll be able to identify areas that need further investigation.
- Systematic reviews give you a broad view of what has been researched and what is missing.
- The "Future Research Directions" section in academic articles points you directly to potential research questions.
- Cutting-edge research highlights new areas lacking empirical data.
- Books by leading experts provide insights into where the field needs more academic attention.
By combining these strategies, you will not only find a suitable research gap but also ensure that your dissertation makes a valuable and original contribution to your field of study!

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