Sneaky Ways Walmart Gets You To Spend Money

Walmart is the biggest retailer in America. Here are some sneaky ways Walmart gets you to spend more money than you were initially intending.

------------------------------------------------------

#Walmart #Retail #BusinessInsider

Following is a transcript of the video:

With over 5,000 stores in the U.S. and over $500 billion in revenue, Walmart is officially the biggest retailer in America. If you're going into Walmart, you're on a treasure hunt to find the best bargains out there. And while you're busy finding good deals, you may not realize that Walmart uses sneaky tactics to make you spend more money than you were initially intending.

Once you enter Walmart, you're greeted with big shopping carts, mentally preparing you to fill it all up with things. And then, you're bombarded with huge signs with price tags. This might be obvious, but these big signs can be spotted very easily and people are more likely to gravitate towards them. But something that may not be so obvious is this. The actual price tags follow the good old psychology marketing strategy of odd-even pricing. Prices like $4.93 and $6.84 are just below whole numbers like $5 and $7, making the prices seem like a bargain. Since we're trained to read left to right, when we see $4.93, most would think it's $4 as opposed to $5.

While you're roaming through the aisles of Walmart, you'll also spot their Rollback prices. This is how Walmart advertises a lower price on an item. But a Rollback item is not quite a clearance or a sale item. It's an item that has been lowered in price for other reasons, like overstock, for example. Rollback prices only last for 90 days so when customers see that tag, they may be more likely to purchase the item because it's a little cheaper than it was before and you don't know how long until it'll Rollback to the original price.

You'll also see the words "Everyday Low Price" plastered everywhere, constantly reminding your subconscious that you're getting low prices at Walmart. We spent almost two hours at this Walmart and saw probably over 100 of these signs. You might see something you weren't intending on buying, like chocolate, for example, and buy it anyway because, as the signs constantly remind you, it probably costs less here than at your local store.

And that's another thing. It feels like Walmart has everything. Fishing rods, bicycles, cleaning supplies, sporting goods, clothing, food and beverages. You name it, Walmart has a wide range for you to chose from so you're bound to find something you'll buy. Not only does Walmart tend to have a wide selection of a particular product, but their giant layouts also make it possible to have everything you need related to a particular product. Let's say you're going to Walmart to get a tent for camping. You'll likely stumble across something else in that section that you might have forgotten about or think you might need, like a lantern or impulse buys like an extra sleeping bag.

We also can't forget about the seasonal items Walmart offers. It's January, so you know Walmart is going be stocked up with Valentine's Day goods for you to buy, reminding you the holiday is coming up and that you might as well take care of it while you're there. Just look at all these items. Heart-shaped trays, cute paper cups, wine glasses with cheesy phrases. There are just so many items for Valentine's Day that you didn't even know existed.

And because Walmart is more of a one-stop shop, people have this mentality to stock up on bargains in one trip, spending hours roaming through the aisles. The music they play is partially to blame. Ever notice the type of music that's playing? It's usually calm, soothing, and slow or sometimes, top hits from the radio. Either way, the music they play is designed to make you spend more time in the store and hopefully spend more money, too.

But even if you are aware of all these sneaky tactics, you may still end up buying more than you intended to because you just can't beat those everyday low prices. 

Business Insider tells you all you need to know about business, finance, tech, retail, and more.

--------------------------------------------------

Sneaky Ways Walmart Gets You To Spend Money

[frostyfirez]

This channel has a trick too: talking slower to make the video longer

[ElTeeger]

Watch the video at 1.25. That way she doesn’t sound like she’s talking in slow motion

[GR-flty]

I'm I the only one that reads a $4.47 and automatically rounds it up and say "oh its $5"

[andieznutz]

These tricks don't work on poor people like me

[LostMySauce]

1:14 Who tf would think that 4.93 is closer to 4 than 5?

[Danfunnyman]

So... What tricks does Walmart use to sell stuff?.. This video basically just said they do the basics of every other department store which everyone knows already.

"Walmart has a lot of signs and carries a wide range of stuff". You don't say...
"Walmart has good prices". Okay, and?.. Competitive prices aren't exactly a complex revolutionary marketing trick.
"Walmart prices things so that people mentally round down". I never understood why anyone would round down a price, but I don't think I have ever seen any store that doesn't do this.
"Walmart plays music that is calming or popular". You mean like 95% of stores that own a radio?

[youtubeaddict]

That's the cleanest Walmart I have ever seen. Wish my Walmart was that clean

[wenboluo]

Seems this lady just been to a supermarket the first time in her life and then posted an "analytical" video for a big economy channel based on her one-time experience. Good job.

[yc_]

Why does every asian own a canada goose jacket

[veorangejuice]

I just watched a 4 minute long walmart ad

[gabifuller]

Whenever im shopping, I always round the prices up to the nearest dollar so I can estimate the final price. Sometimes if I think my cart will be 20 dollars, it ends up being just 18

[Peppermon]

As a child I figured out that marketing tactic with pricing.
I would round the number up and tell my mom “it’s $20”. She would freak out and say “NO!” But if I said the price is 19.98 she would let me get something. It irritated me not being able to round up with this woman.

[raynarayskye]

I'm not affected by any of that. I came here for one thing and I'm leaving with one thing. Wal-Mart is not cheaper than Dollar Tree or Dollar General. Those signs don't mean shit.

[Pau_Pau]

Well played Walmart, well played.
But I have my own set of tricks up my sleeve.. (your goods)

[VEGTheAgingHippie]

When was the last time you saw a price rounded to an even number? All stores do this not just WalMart. WalMart, Always low wages always.

[windyhawthorn]

I am poor I shop with a calculator and pay with cash. I know how much money I am going to spend before I go into a store. I also write my shopping list the day before with all the prices listed.

[Ren]

As a cashier at Walmart, I often get customers say they only came for one or two items but got a full cart as that's the point of Walmart haha. Also another tactic my store does is instead of listing $1 of one item, they instead list 2 for $2 or 4 for $4, making people not only think they're getting a good deal but also have to get more to get that deal when it will still be the same unit price

[mhill]

There’s music at Walmart? I’ve never heard it

[archermav]

I always round up prices so those tactics literally never work on me lol

[themoonlitquill]

I've never considere a $4.93 item as being a $4 item. I round up to $5. The lighting is part of the shopping atmosphere that marketers are keenly aware of. Every time we shop at a department store, we have become victims of psychological manipulation. From the signage, music selection, size of the carts, width of the aisles, and the lighting are all used to prompt us to impulse buy. This is why LISTS are very important! They keep you on task and prevent you from busting your budget.