Fjällräven tents | Designer's vision | Fjällräven

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Growing up just outside of Örnsköldsvik (where Åke Nordin founded this company/brand) I took these clothes and outdoor gears for granted. Hiking and fishing with my dad in the mountains west of my home town as a young boy in the 70ties, we always had a Fjällräven tent and the other quality gear from this company to rely on. They never failed or let us down. Believe it or not, but I still have a jacket from beginning of the 80ties that I still use (pretty worn by now...). It has been a pleasure to see how this company have grown and still producing high quality products with the environmental consideration as well. I still today buy all my outdoor gear from Fjällräven-shop and 90% of my clothes.

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I really didn't give this video much
at'TENT'ion

thatsoundsaboutright
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