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When I Am Ordering Food Online😂 | The Confusion🤔
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Online food ordering is the process of ordering food, for delivery or pickup, from a website or other application. The product can be either ready-to-eat food (e.g., direct from a home-kitchen, restaurant, or a virtual restaurant) or food that has not been specially prepared for direct consumption (e.g., vegetables direct from a farm/garden, fruits, frozen meats. etc).
Online food ordering/delivery through third-party companies have emerged as a global industry, leading to a "delivery revolution." From 2018 to 2021, global revenues for the online food delivery sector rose from $90 billion to $294 billion.
History
The first online food order was a pizza from Pizza Hut in 1994.
This is a picture from a 2018 Pizza Hut pizza box, which describes the first online food sale.
The online food ordering market has increased in the U.S with 40 percent of U.S adults having ordered their food online once. The online food ordering market includes foods prepared by restaurants, prepared by independent people, and groceries being ordered online and then picked up or delivered.
Meituan food delivery worker uniform yellow in China.
By the late 2000s, major pizza chains had created their own mobile applications and started doing 20–30 percent of their business online. With increased smartphone penetration, and the growth of both Uber and the sharing economy, food delivery startups started to receive more attention. In 2010, Snapfinger, who is a multi-restaurant ordering website, had a growth in their mobile food orders by 17 percent in one year.
By 2015, online ordering began overtaking phone ordering.
In 2015, China's online food ordering and delivery market grew from 0.15 billion yuan to 44.25 billion yuan.
As of September 2016, online delivery accounted for about 3 percent of the 61 billion U.S. restaurant transactions.
In a 2019 market study of restaurant delivery services, the global market for online-ordered prepared food delivery was estimated at $94 billion and is estimated to grow at just over 9 percent a year, reaching $134.5 billion in 2023. The study defined the market as 1)"meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)"; 2) online meal orders and deliveries "both carried out by a platform" (Deliveroo, Uber Eats, e.g.); 3) "online orders that are picked up in the restaurant" by the customer. It does not include phone orders.
Uber eats partner
After 2020, COVID-19 significantly boosted online food delivery usage world wide.
According to research conducted by the NDP Group, online restaurant ordering is growing 300% faster than dine-in traffic.
"Online ordering has started to become the norm, thanks to the convenience, accuracy, and ability to integrate payments. At scale, ubiquitous on-demand and subscription delivery of prepared food could potentially spell the end of cooking at home.”
Types
Restaurant-controlled
In restaurant-controlled online food ordering, the restaurants create their own website and app, or choose to hire a delivery vendor. If they choose to create their own website, they make sure to obtain software that manages the orders efficiently, meaning it has the capability to manage different orders at once. When they hire a vendor, the restaurant pays for a monthly fee or percentage-based fees. The vendor covers the developmental costs.
A customer can choose to have the food delivered or for pick-up/take-away. The process consists of a customer choosing the restaurant of their choice, scanning the menu items, choosing an item, and finally choosing for pick-up or delivery.
The preexisting delivery infrastructure of these franchises paired with the online ordering system. In 2010, Papa John's International announced that its online sales had exceeded $2 billion.
Independent websites
In this case, a person cooks and offers meals or kits via their website, which are then directly sent to consumers. The consumer chooses which meal and how many meals they want sent to their office or home, and pays depending on the meals or the program they are interested in. People choose to order meals from other people for different reasons: not wanting or having time to cook, wanting to eat home-cooked meals, or to lose weight by eating healthy foods. Examples of this type of service include DineWise, NutriSystem, Chef's Diet, etc.
Online food ordering/delivery through third-party companies have emerged as a global industry, leading to a "delivery revolution." From 2018 to 2021, global revenues for the online food delivery sector rose from $90 billion to $294 billion.
History
The first online food order was a pizza from Pizza Hut in 1994.
This is a picture from a 2018 Pizza Hut pizza box, which describes the first online food sale.
The online food ordering market has increased in the U.S with 40 percent of U.S adults having ordered their food online once. The online food ordering market includes foods prepared by restaurants, prepared by independent people, and groceries being ordered online and then picked up or delivered.
Meituan food delivery worker uniform yellow in China.
By the late 2000s, major pizza chains had created their own mobile applications and started doing 20–30 percent of their business online. With increased smartphone penetration, and the growth of both Uber and the sharing economy, food delivery startups started to receive more attention. In 2010, Snapfinger, who is a multi-restaurant ordering website, had a growth in their mobile food orders by 17 percent in one year.
By 2015, online ordering began overtaking phone ordering.
In 2015, China's online food ordering and delivery market grew from 0.15 billion yuan to 44.25 billion yuan.
As of September 2016, online delivery accounted for about 3 percent of the 61 billion U.S. restaurant transactions.
In a 2019 market study of restaurant delivery services, the global market for online-ordered prepared food delivery was estimated at $94 billion and is estimated to grow at just over 9 percent a year, reaching $134.5 billion in 2023. The study defined the market as 1)"meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)"; 2) online meal orders and deliveries "both carried out by a platform" (Deliveroo, Uber Eats, e.g.); 3) "online orders that are picked up in the restaurant" by the customer. It does not include phone orders.
Uber eats partner
After 2020, COVID-19 significantly boosted online food delivery usage world wide.
According to research conducted by the NDP Group, online restaurant ordering is growing 300% faster than dine-in traffic.
"Online ordering has started to become the norm, thanks to the convenience, accuracy, and ability to integrate payments. At scale, ubiquitous on-demand and subscription delivery of prepared food could potentially spell the end of cooking at home.”
Types
Restaurant-controlled
In restaurant-controlled online food ordering, the restaurants create their own website and app, or choose to hire a delivery vendor. If they choose to create their own website, they make sure to obtain software that manages the orders efficiently, meaning it has the capability to manage different orders at once. When they hire a vendor, the restaurant pays for a monthly fee or percentage-based fees. The vendor covers the developmental costs.
A customer can choose to have the food delivered or for pick-up/take-away. The process consists of a customer choosing the restaurant of their choice, scanning the menu items, choosing an item, and finally choosing for pick-up or delivery.
The preexisting delivery infrastructure of these franchises paired with the online ordering system. In 2010, Papa John's International announced that its online sales had exceeded $2 billion.
Independent websites
In this case, a person cooks and offers meals or kits via their website, which are then directly sent to consumers. The consumer chooses which meal and how many meals they want sent to their office or home, and pays depending on the meals or the program they are interested in. People choose to order meals from other people for different reasons: not wanting or having time to cook, wanting to eat home-cooked meals, or to lose weight by eating healthy foods. Examples of this type of service include DineWise, NutriSystem, Chef's Diet, etc.
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