Why Blake Lively's 'It Ends With Us' Fashion Flopped

Blake Lively starred in the new film "It Ends With Us" based on the novel by author Colleen Hoover, and like many actors over the past couple of years, she took to method dressing as a way to drum up hype and publicity for the film. But the issue is, the subject matter isn't exactly flowery, but that's the route Blake took in order to tease the film's story. And between not having a stylist, and a poor attempt at method dressing around a serious topic, the backlash has been fierce.

0:00 Introduction
1:50 Versace Red & Yellow Floral
2:47 Oscar de la Renta
3:24 Dauphinette Dress & Coat
4:35 Chanel Denim
4:55 Chanel Pajamas
6:21 Christopher John Rogers
7:31 Versace Jeans & Underwear
10:03 Dauphinette Leather
10:32 Cinq A Sept
11:51 Vivienne Westwood Fall 1994
14:40 Dauphinette Dress
15:12 Stella McCartney
15:51 Versace Dress
16:21 Tamara Ralph Dress
17:14 Conclusion

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[alevelazquez]

Zendaya method dresses for spider man and dune but not for Euphoria. You explained it perfectly, the fantasy element is needed.

[kelsey.is.offline]

Florals? For Lily Blossom Bloom? Groundbreaking.

[LilianaTakácsová]

I hate when she always reminds us that she doesn't have a stylist and that she styles herself. Yeah girl, we can tell

[MehgoMeh]

the fact she didn't even try to bullshit the floral method dressing by saying "oh well, flowers bloom after darkest of times, winter into spring, a cold relationship into the warm embrace of freedom" etc etc. like... not even an attempt to try to pull it into a theme... like, i just did it for you blake, c'mon.

[emilythurman]

So crazy that she was offended by the journalist asking about the clothes in a period drama that was nominated for the costumes, but for this movie when asked about DV deflects to her clothes, her hair care line, and her booze

[irinakermong]

The thing is, Blake Lively could have easily gotten away with the florals by saying: "I'm wearing florals as a symbol of hope for DV victims, so they know there's always hope to break the cycle of violence, now let me raise awareness about how you can help, etc. etc." It really seems like she didn't even try.

[jadelee]

She was trying to make a "Barbie" moment happen but she didn't seem to grasp that this movie is not about candies and butterflies, it's about domestic violence.
Promoting it as a rom-com is so tone deaf it's insane.

[amyluisa]

I wish she would have even just incorporated purple into her looks since it’s the ribbon color for domestic violence awareness

[maryjanedodo]

Wearing a Britney Spears dress to a movie about abuse is horrendous & you're the first person who's mentioned it. It was the first thing that caught my attention!

[jannanell]

The color for Domestic Violence awareness is purple. She could have worn purples for the press tour

[maidamudassar]

Blake very clearly tried to replicate Margot’s Barbie fashion moments. But she didn’t realize how much time, effort, research and care Margot and her team put in to make that happen. Blake just wore florals and thought it would have the same impact

[jgj]

The way she promoted this film was terrible. I seriously thought this was a romantic comedy. Not a movie about the serious topic of DV.

[tshaa]

Her promoting her alcohol line was the craziest thing she did for a dv movie…. like how did no one tell her no?? the hair care was whatever in comparison

[livanix]

i do not think she has a style at all, i just see it as a person wearing branded clothing and calling the design of the dresses “her style”. plus, the way she brags abt how she dresses lily bloom is from her closet when it doesn’t even make any sense for a “struggling florist” to wear such expensive clothing 💀

[moorsum]

I could never stop thinking that a child called Lily Blosson would get so sick of florals she'd stay clear of them as an adult.

[kobnfwe]

The crazy thing is that flowers have been used to convey discreet messages by women for hundreds of years, specifically in times where it was unsafe to share their feelings openly. The most famous example of this in popular culture is Ophelia's use of flowers in Hamlet; where after she's been tormented and emotionally abused by her lover, she passes out flowers representing her opinions and desires on love, sex, and court. As LitCharts puts it, "Ophelia’s flowers, then, symbolize her many-faceted personality and desires, which have been stripped, squashed, and corrupted by society’s expectations." Blake really missed out on the opportunity to incorporate this aspect into her method dressing.

[kristinestocker]

This was a problematic book by a problematic author. The movie was never going to end well. Top that off with Blake:s lack of originality and its a disaster. She's not Margot, and this movie isn't Barbie. I won't even factor in the "mean girl" issues that have arisen.

[AlixFiori]

Blake mistake is to think the Serena van der Woodsen's succes as a fashion icon is because of HER as an individual and not the result of very hard work of a team of real and profesional stylists and costume desginers. Sad.

[jo_jo_jo]

The fact she spent the whole promotional campaign talking about florals instead of raising awareness about domestic violence speaks volumes. Does she even know in which film is she?

[eh]

9:39 that is very true, Barbie’s over all subject was very serious (the hardships of being a woman). But the worst that happened to Barbie was her dream house turning into a Mojo Dojo Casa House. The worse thing to happen to Blake’s character was getting thrown down the stairs by her husband. Not. The. Same. Thing.