7 Reasons Your Business Needs Facebook Ads

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If you currently have a Facebook page for your business, then chances are you need to use FB advertising.
The first reason why your business needs FB advertising is because of the current organic reach. Facebook has been dramatically decreasing the organic reach of your posts. In other words, they are showing your posts to only a very small percentage of your fans. Therefore, to increase the number of people who see your posts, you have to rely on Facebook promotions.
The second reason you should consider putting together a Facebook campaign is because it’s among the most inexpensive ways to get traffic and leads. With Facebook ads, you can invest as little as $5 and increase your budget only when you get a clear indication that your Facebook campaign is getting the results you are after.
The third reason why you should seriously consider using FB ads is because it’s a great way to get instant feedback. If you’re unsure whether something is going to work, or a new product is going to sell, or if there’s a market for your business idea, Facebook ads are a great way to test before getting involved in anything and spending any time or energy or money onto developing a business idea or creating a product.
The fourth reason why you should include FB ads as part of your marketing plan is because of the detailed Facebook ad targeting options Facebook offers. Facebook ad targeting allows you to market to people based on their geographic location, their language, their job title, their interests, their marital status, the people they follow, the media they consume, the mobile device they use and so much more. By being able to target very specific groups of people, you avoid wasting a lot of money targeting groups that are unlikely to be interested in your business. This sort of Facebook ad targeting wasn’t available a few years ago.
The fifth reason why using FB ads are a great way to market your business, is because of their retargeting options. You are now able to remarket to people who have followed a specific action, and therefore pre-qualified themselves to receive more marketing from you. The sixth reason setting up a Facebook campaign is important for your business is because you have the ability to reach new audiences in a very short space of time. For example, you can try marketing your business to different vertical markets.
Lastly, the other reason why using Facebook ads could benefit your business is for the tracking feature. With FB advertising you can measure the effectiveness of all your campaigns, ad sets and ads, and quickly and easily scale the ones that perform the best and stop the under performing ones.
So I hope you’ve enjoyed this video on the 7 Reasons your Business Needs Facebook Ads. Remember to leave a comment below and subscribe to our channel to receive the latest social media tips straight to your inbox.