Ernie Ball Paradigm: Stronger Than Dustin Kensrue

We asked Dustin Kensrue to break a set of our brand new Ernie Ball PARADIGM strings and see if he was stronger than the most advanced guitar strings ever created. The results? See for yourself.

Ernie Ball PARADIGM guitar strings are the latest innovation from the world's premier maker of guitar strings since 1962. PARADIGM delivers superior strength, unparalleled durability and the legendary Ernie Ball tone we're known for, guaranteed.

If your set of PARADIGM strings break or rust within 90 days of purchase, we'll replace them.

Available in electric and acoustic in our most popular gauges. Pre-order yours on March 1.

[MONKEYMANG]

Love these! Would love to see one with John Browne from Monuments though. He picks harder than pretty much anyone EVER. And he sounds fantastic doing so!

[joshuiss]

I'm betting that guitar is a Dustin Kensrue signature... he played a black and a white one at HOB Anaheim last night exclusively.

[thenightstocker]

I'm hearing loads of sustain from these strings. Can't wait to try a pair. Wonder just how far they can be pushed sustain wise. Also curious how they stack up compared to the cobalts which had a much thicker tone than other strings when compared to other brands using the same gauge.

[philsmith]

"And every time I play with passion I start breaking strings"...guess not on ernie balls's watch.

[jmelara]

Please tell me there's gonna be a Dustin Kensrue signature

[Anthropomorphic]

Brings to mind the old Personna 74 razor blades. Lasted so long that it was impossible to make money off them.

[ThePuertoricanBeastJonathan]

I hope its not all hype and that the string can last longer than other coated strings and that the coating dosent fall of when I pick scrape

[thorderbass]

Now would you guys upload the video if someone actually broke one?

[headlesnorseman]

if there is one thing i learned as fact... its that all strings can and will break lol

[dub_]

maybe not the best business choice for Ernie Ball, nobody's ever going to buy another set!

[dub_]

\m/ that was actually a great noodle he had there. Until he threw the guitar on the floor lol

[throughthesubtitles]

They break like any other strings. They just use flashy ads and the joke of a warranty to take your money. Scammers