Find Your Smallest Viable Audience by Splitting the Market

When it comes to finding your target audience, it can be easy to get overwhelmed by the vastness of the market and the seemingly endless possibilities. However, by splitting the market and identifying your smallest viable audience, you can stay focused on the work for the audience that matters most.

Seth Godin gives another name for your 1000 True Fans, the Smallest Viable Market. The Minimum Viable Audience (SVA) is the smallest group that could possibly sustain you in your work.

Instead of trying to reach thousands or millions of people, you should focus on the few that matter and ignore the non-believers. By focusing on your smallest viable audience, you can create something that resonates with them and, in turn, they will spread.

In April 2023, Chris Do of The Futur will be hosting business and personal branding workshops across Europe. Whether you are early in your ventures or want to expand your current business, these workshops are designed to help creative professionals to become successful and sell their products and services.

Tour Schedule:
Apr. 14 – London: Business Clinic
Apr. 15 – London: Personal Branding
Apr. 17 - Warsaw: Business Clinic
Apr. 19 – Amsterdam: Business Clinic
Apr. 21 – Berlin: Business Clinic
Apr. 22 – Berlin: Personal Branding
Apr. 24 – Bucharest: Business Clinic
Apr. 26 – Porto: Business Clinic
Apr. 28 – Barcelona: Business Clinic
Apr. 29 – Barcelona: Personal Branding

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—
Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, Mark Contreras, MOCS Media
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

[ForeverDansky]

Split and split again. Love this technique, simple and easy to remember! Thanks 👊

[viralbuthow]

Chris never fails. Super solid teaching presented very clearly.

[aditidhopate]

Your videos are always loaded with smart tips and simple steps which is incredible 🙌🏻🙌🏻 Thank you so much billion times for always being around with your amazing positive energy and expert Knowledge Chris 🙏🏻🙏🏻🙌🏻🙌🏻

[KimikoMaui]

I like these small shorts. Easy to take in when my brain is fresh

[disklamer]

Great technique, don’t forget the tried and true:
Answer the question:
“Who would buy this?”

[oghenevwegbaarijovwode]

Super amazing set design 🎉⬆️, and of course, great content always.

[aureliav.]

lol we learned about that last year in our art class

[roshankukreja]

Which video is this from? Can you tell me the full video of this

[politismos]

Hey Chris, Deus here...
Also, I'm usually the first person to watch most of your videos.
Just thought I'd brag a bit. Thanks for reading, now get back to being awesome!

[Boorosan]

What's the link to full video of this

[j]

So what happens when you split the market by a demographic characteristic that’s not strongly related to buying behavior? e.g., you split by gender, but lots of men _and_ women actually but your product. Now you’re screwed. Demographics are the wrong way to define a market for strategic understanding (although they work ok for advertising because that’s how ad placement is sold).

[nafimulabir]

i dont understand. do i split it like 50% male 50% female or just male or female?

[LisaMarie-rhyn]

Love your stuff but this was chunked out a little too small. Wtf are you referring to u like studying profiles? 😅 Would love a tiiiiny bit more here. Remember, Shorts don’t really have to be that short. 😉

[Zahterry]

🧢👀 “God is a…” what is that last word??

[daveblack]

If you know about market segmentation, why are you paying money to advertise to me? I'm a strategy consultant. I know you're talking nonsense. Why don't you "split the market" and stop wasting money?