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Differences Between First Party And Third Party Cookies
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Cookies help websites keep track of the user’s activity, remembering information such as the user’s registered login, preferences, shopping carts, and many others. When you visit a website, the site sends the cookie to your computer, where it’s then stored in a file located on your computer’s browser.
Two types of cookies are first & third party cookies 🍪
First Party Cookies are common instruments in helping to promote user experience through stored information. This is common when a website remembers things about a user from page to page, visit to visit, etc.
The question of “Party” in these is based on where information is stored. In order to be “1st Party” information must be stored on the domain it is gathered on.
Third Party Cookies exist for platforms like Facebook and Google for tracking user behavior on websites outside of these properties. Third party cookies are commonly seen in advertising and analytics, with a popular usage being retargeting.
#b2b #digitalmarketing #marketingtips #marketingagency
Two types of cookies are first & third party cookies 🍪
First Party Cookies are common instruments in helping to promote user experience through stored information. This is common when a website remembers things about a user from page to page, visit to visit, etc.
The question of “Party” in these is based on where information is stored. In order to be “1st Party” information must be stored on the domain it is gathered on.
Third Party Cookies exist for platforms like Facebook and Google for tracking user behavior on websites outside of these properties. Third party cookies are commonly seen in advertising and analytics, with a popular usage being retargeting.
#b2b #digitalmarketing #marketingtips #marketingagency
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