Creative Adaptation At Scale with Evan Boehm, BUCK

In this talk, Evan will share how BUCK, a global design and animation company, is gearing up to embrace an AI-dominated creative landscape. With their clients investing heavily in AI, the challenge they face is not just technological, but deeply human. BUCK’s team of approximately 500 artists, skilled and dedicated to their craft, now face a future where AI’s capabilities might seem daunting. BUCK’s focus is on guiding these artists through the paradigm shift, ensuring that their unique skills and creativity are not just preserved but enhanced with AI.

This talk will explore BUCK’s strategies for human adaptation at an industrial scale, focusing on the preservation of craft, and ensuring BUCK nurtures the core of what makes their work human.

Objective
To share strategies for creative adaptation and lift artists up.

Things Audience Members Will Learn
How BUCK is preserving their culture of craft
How they are adapting their pipelines
Strategies for new tool adaption
Speculations on how design will change over the next 2-3 years

Target Audience
Those figuring out out to bring AI into their creative processes and set up their teams for success

Evan Boehm
Group Creative Director Experience & AI , BUCK Los Angeles, USA

Evan Boehm is an award winning creative, who specializes in combining storytelling and edge technology in virtual, physical, and hybrid spaces. He is currently Group Creative Director at BUCK, overseeing their weirdly shaped technology projects.

In the past, he’s partnered with Google and the Obama administration to inspire girls to code, worked with Zac Posen to bring technology to the Star Wars’ premiere, had his work animate the cover of the New Yorker, built a data visualization for the city of Montreal that was twice the size of the Eiffel Tower, and helped launch Microsoft Retail in Europe. He has also led teams in AI, R&D, and Visioning for many of the large tech companies.

In his spare time, he… just kidding, he has young kids.

[winchwhip]

Hi Evan, it's Greg, we used to work together at Moment Factory. I somehow came across your presentation. It's very informative, thank you! It’s an important topic that deserves more attention and comments from others. I hope all is well with you.