Personalization at Adobe Summit 2023 with IBM: Insights from Customer Experience Panel

Personalization at scale is a complex challenge, requiring the right strategy, workforce, technology and partnerships. At this year's Adobe Summit in Las Vegas, I hosted a fireside chat with senior leaders from IBM to discuss the 5 pillars of personalization at scale as a blueprint for creating an exceptional customer experience.

[00:00:00] - Introduction: Customer Experience & Personalization

[00:00:53] - Panelists: Justin, Catherine, Pierre

[00:01:00] - Justin Emphasizes Personalization's Value

[00:02:59] - Pierre Highlights Brand Experience Advantage

[00:04:29] - Catherine on Personalization at Scale

[00:06:00] - Personalization: Strategy & Collaboration

[00:08:30] - Transforming Customer Experience: Insights

[00:10:00] - Catherine on Scale, Work Management & Visibility

[00:11:00] - Transition: Customer Ownership & Integration

[00:14:30] - Closing Thoughts: Personalization, Urgency, Trust

#AdobeSummit #Adobe #IBM #customerexperience
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[RyanWattersRyanWatters]

I think an excellent point that you bring up, albeit indirectly, is that the greatest challenge to effective personalization is company culture rather than the technology.

[Hope-kfrh]

It was useful to watch this meeting about customer experience .. without a doubt, it's amazing
All the best, Blake