Innovation Tactics: deep dive into Pitch Provocations

00:00-00:20 Introduction
00:20-01:56 Why you should use Pitch Provocations
01:56-03:47 When you should use Pitch Provocations
03:47-28:10 Real-life example
28:10-40:07 Objectives, methodology, and general approach
40:07-42:00 Challenges
42:00-59:10 Q&A

What do you do when you don't know where to invest next? It doesn't work to ask people what they want, but it's risky to guess. And there isn't the time and resources to do everything, but you don't know the best way to prioritise.

This kind of situation is where Pitch Provocations shines. It's a way for you to poke the market to see how it reacts.We're doing a whole session on this sometimes misunderstood card. (Tom himself was skeptical the first time he saw a method like this used).

We'll look at how Pitch Provocations work, try some live, and answer your questions and concerns.

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