🔍 Diving Deep Into Unspoken Problems in OKR and Product Development #okr

Ever felt like your product development was just skimming the surface? Let’s dive deeper using the iceberg analogy to uncover the real game changers in innovation.

🧊 The Iceberg Model Explained:
Above the Water: Most teams focus here on the ask—the visible, stated needs, and the immediate solutions.
Just Below the Surface: This is where some teams venture to uncover the spoken needs—what customers say they want. It’s deeper but still not deep enough.
The Deep, Unspoken Needs: The bulk of the iceberg lies here, hidden and unvoiced. These are the needs customers themselves may not even be aware of!

🚀 Why It Matters:
Surface Solutions Don't Last: Building products based only on visible asks is like treating symptoms without diagnosing the disease.
Deeper Discovery: By exploring deeper, unspoken needs, you can develop solutions that not only solve problems but also innovate in ways that truly resonate.
🎵 Example to Emulate: Consider Spotify. They tapped into the unspoken desire of users wanting to appear cool through their music tastes—an emotional, social need that’s not often articulated.
💡 Takeaway for Founders & Product Teams: Dig beyond the obvious. Your product shouldn’t just fulfill a request—it should make a profound impact, tapping into the deep, unspoken desires of your users.

🤔 Curious how to apply this to your product strategy? Want to uncover your own iceberg’s hidden base? Follow for more insights and drop your thoughts below on exploring unspoken needs!

#okr #innovation #techleadership #startupsuccess #businessstrategy #UnspokenProblems #productdevelopment