Understand Your Viewership Trends: New & Returning Viewers in YouTube Analytics

Knowing what videos to create can be a tough decision as a creator. Do you try to please your existing audience? Or do you try to reach out to new viewers? Or, can you do both in the same video? Today, we walk you through 2 metrics in YouTube Analytics that can help you better understand your audience - Returning & New Viewers. In this video we’ll cover what these audience metrics are, how to understand these metrics and the trends on your channel, and ways you can act on this information when it comes to making videos.

0:00 Intro to Returning & New Viewers
0:33 What & Where are these metrics?
1:37 Understanding Trends: More Returning Viewers
2:55 Understanding Trends: More New Viewers
4:40 Understanding Trends: Mix of New & Returning Viewers

[Coupletalktech]

Also engaging with your viewers via community feature can help increase both returning and new viewers. Create polls, ask questions on the kind of video they would love to see more in your channel. Lots of creators are not making use of community feature. This used to include me

[stpeterscooksriver]

I searched several Youtube channels in order to understand what significance “unique viewers” had. This is by far and away the best explanation. Thank you.

[Gonewithjon]

I actually found this very helpful. The fact that this video showed up in my studio app may be the most helpful thing YouTube has ever done for my channel. Great job on this one

[Touchingtv]

Emang kadang susah, kita bikin video yang menurut kita bagus pas ditayangkan viwernya kurang, terkadang bikin konten asal jadi aja, kadang viewernya lumayan banyak.
Salam Sukses kawa-kawanku semua.
Semangat tanpa mengenal lelah.
Bravo!!!!

[trueandtwisted]

I would love to see more videos like this. Videos that go into detail about the metrics and what they mean, rather than just barely skimming the surface.

[BooboodafoolTV]

Your channel will grow fast once u read this ❤🎉🎈🎊

[HartzHomestead]

I would love to also see the ratio of new:returning viewers like 4:1 also broken down by video, so I can see which videos are getting more return viewers vs. new.

[MamaHenry]

Great addition, I really like the 'other videos your audience watched' feature - not available to myself yet, as only fresh out the box :)

[nattyrocberry]

Super helpful. And we’ll organized!
I’m noticing a slight drop in my returning viewers and I’m so afraid I don’t know what’s going on I’m trying to figure out what I need to do I know I’ve changed my thumbnails but I’m not sure what I should do but your information is helping me to figure that out

[gintingedwin]

Sekarang saya jadi mengerti manfaat dan cara memahami diagram analystic. Sebelumnya saya lihat diagram analystic di channel saya tapi tidak menjadikan suatu tindakan apapun.Setelah nonton video ini saya sudah bisa memanfaatkan fitur diagram analystic untuk mengembangkan channel saya.Terimakasih informasinya sangat bermanfaat dan menambah pengetahuan saya sebagai kreator pemula

[FamilyCoste]

Merci Youtube pour cette vidéo et les outils que vous mettez en place pour nous aider ! 🙏♥️

[imtiyajcreation]

*Great! Only one thing here... it would be great if we could get separate analytics for shorts and regular youtube videos... since they are almosto two totally different platforms. I am getting tons of views from shorts, but those numbers mask my regular videos performance overall*

[xicobrasil]

Thank you very much. Turning new viewers into recurring viewers is the challenge 📈

[StoneHouse]

Been doing YouTube for 4 years.. I understand it less now than ever.. haha!! I just uploaded because I like to share... my subscribers are more like friends and I like to show them my progress. This video was cool though.. Thanks for helping

[FRASHROBLOX]

I never really checked more into the audience section but now i know i should

[PianoWithBeth]

Are all returning viewers different people? Or can “5 returning viewers” be one unique viewer who watched your channel on 5 different days in the selected period?

[itsMohak]

You are absolutely gorgeous, Rachel. New Viewers and Returning figures are certainly very important feature on YouTube Analytics that tell a lot about how your audience is engaging and behaving while watching your videos. It's a new twist and take on the same. You are delightful. YouTube is majestic.

[ElementGames]

This is something i've been struggling with alot for the last few months. I notice an algo change a few months back that has pushed the channel into a corner where i must battle to keep my current viewers while finding it very difficult to attract a new audience.

[nohomenomad]

Never knew really what to do with or how to read the analytics but this has given me a bit more insight as to what to look for. Thanks for the great information.

[MarceloJoséDoCavaco]

Muito válido toda a explicação, más tem outros fatores que tem que ser levado em consideração para essa análise que ficou de fora como, a sazonalidade ou seja à época (momento) a concorrência que cada dia está aumentando dentro da plataforma, logo da uma Grande opção de criadores tratando muitas vezes do mesmo tema, logo a audiência costuma assistir tudo para ter uma ideia mais abrangente dai o criador com melhor qualidade e poder de influência demostrando seu conhecimento levará sempre a melhor daí muitas vezes acontece essa inconstância nas visualizações. Bom esse tema é muito complexo, más em minha opinião o que deveria é ter um sistema de recomendação mais isonômico por parte do YouTube, independente do tempo de plataforma, conteúdo pois só assim todos teriam chance de crescer obtendo nem que fosse o mínimo de remuneração mensal por quê daí todos ganhariam tanto a plataforma como o criador de conteúdo que uma vez motivado a não querer perder o seu ganho se empenharia muito mais motivado. Obrigado gostei do vídeo e essa é apenas a minha humilde opinião/ desabafo.