How to Make a Cultural Transformation | Simon Sinek

The biggest mistake that companies make when trying to make cultural transformations is treating it like a marketing campaign. There's a model you can use to help make big changes from starting small.

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Simon is an unshakable optimist who believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Simon teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people wake up every single day feeling inspired, feel safe at work, and feel fulfilled at the end of the day, Simon is leading a movement to inspire people to do the things that inspire them. Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and Find Your Why. His new book, The Infinite Game, will be released in 2019.

Simon’s WHY: To inspire people to do the things that inspire them so that, together, each of us can change our world for the better.

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Simon’s books:

[joelpickell]

I can't remember a time I haven't learned something from Simon's talks.

[affansiddhiqui]

That moment was so savage
"Congratulations thats calles demand"

[bestmuhlaba]

You will not talk nonsense if you get used to listening to this man

[caedengoering]

Lol. “You don’t have to buy the book, just go read the chapter”. Incredible. Love this guy.

[prashanthb]

Man you are so humble. You just told people just read one chapter of your book without having to buy it. Truly Inspiring!

[Abecenna]

"if you wanna escape criticism, do nothing, say nothing, and be nothing" well said.

[BAMMBAMMMAAA]

I can watch and listen to him for hours and and hours. He is just amazing and speak from his heart. Thank you Simon 😊

[pawewojcicki]

'Don't read the book, just read the chapter' - He is truly amazing salesman :-)

[thiagosalustiano]

Can't stop writting when i am listenning to you, i pause so many times to write things down ! Thaaaanks as always

[portnoyhero]

I've come across hot topics on facebook with people talking around climate change, transport infrastructure (change to cycling routes and busses) and attitudes towards environmental sustainability (Recycling, Littering etc). People are generally frustrated around the slow adoption of change and got bogged down with those complaining, blocking and trying to manage expectations all the time. Putting their challenges in this context: Celebrate those early adopters, the revolutionists, the new ideas. Engage with those who are in the middle and willing to change. Stop engaging and emotionally battling with people who are simply not going to change. Practical application to cultural and behavioural changes on key issues! Thanks Simon!

[kasper]

"When a man does not care for the credit, he can achieve grate things" or something like that

[firenzeong]

You are incredibly intelligent man Simon!!! Please come to Brisbane, Australia . We need you !!!

[jxmentor]

Simon, always inspiring - can´t imagine who else rethinks things so well and gives it back to us so easily explained ♡


like to THANK Simon for his content :)

[alibeaumont-filder]

As always Simon Sinek delivers brilliantly, examples always so relatable . Thank you, taught me so many things I never knew...about so many things . Forever thankful to you

[amsaric]

Okay, I just watched this video and after watching a million videos from Simon’s talks and interviews, I still learn new incredibly valuable lessons. I am so implementing this in my work. Love it. Perfect timing as well.

[CS-mqgd]

"Someone of the bad ones came in because they have to be included in everything" . LMAO!!

[RicardoPicena]

I’m studying this!!! I’m going to embrace this!!!

[ivanrianne]

was looking for reference on Diffusion on Innovation and here I was, seeing how this concept is applicable across not just products but even training etc. Human psych in effect, perfectly demonstrated. thanks Simon!

[angelinasoh]

Unbelievable coincidence ! i was reading part 3, Chapter 7 Law of Diffusion an hour ago .. i told myself i need to read it again tomorrow to really understand .. and this video pop up.
THANK YOU for uploading this video.
Mr.Sinek, I am learning so much from your book, thank U for inspiring.

[pavel]

Awesome. Unknowingly to me i did the same for meetings everyone hated but were necessarily. Announced when, what has to be decided, invited mandatory people and told others that they can join but did not send them invite by default as everyone would join and just sit there as always. Its so way easier to make changes in group of 5 people rather than 20 where 15 never ever speak.