Tesla 'Marketing': How They Sell Insane Numbers of Cars WITHOUT Traditional Advertising!

With Tesla orders and searches SKYROCKETING since their price cuts, you might wonder if Tesla has started advertising to help get the word out--but not so fast! Elon Musk has famously said that Tesla never spent a penny on advertising, and while this might technically be true, Elon and Tesla have several secrets up their sleeves to market to a growing and changing audience. Is this actually marketing or not, and how effective is it?

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[jameshoffman]

I like how Tesla publishes the heat pump video just days after Audi and VW announce they're yanking the heat pumps from their EVs,

[whitlockbr]

My first grader knows all the models of teslas.... that kid can talk! If that's not advertising I don't know what is...

[TheWood]

Good points. I would add the Hertz rentals and their leases to Uber drivers, plus Las Vegas rides.

[pinonnut]

At some point Elon needs to do a 5 sec commercial “ # 1, 2&3rd safest cars in the world” ..& nobody knows this

[lennydoesrants]

OK John, on the marketing stuff being done indirectly by the YouTube community, how about leading a collaboration (by maybe yourself and four or five other YouTubers) on a presentation of Tesla vehicle safety? As far as I can tell the safety aspect of Tesla vehicles is almost completely underrated or entirely missed by the public and the mainstream media. In fact, not only is the safety aspect of a Tesla missed but it is misrepresented by the media. The media perception (or at least what they portray to the public) is that Tesla produces vehicles that are prone to crashes and fires. Maybe cover everything from US and European crash testing, actual crash data per mile compared to other similar vehicles, actual car fire results per mile driven, Autopilot/FSD crash avoidance, etc.. Would be great if after you release that video you also open that up for use by all the other YouTubers.

[Sen-ysqo]

Typical Facebook group question, "Should I buy a Ford Explorer or a Toyota Sienna?", common answer "Buy a Model Y or Model X" 😃

[bjs]

"information relations" Brilliant. You are part of that.

[davedyer]

I thought the Heat Pump video was a smart move, maybe not intentional but just recently Audi and VW have removed it and Hyundai have it as an extra!

[Ask-a-Rocket-Scientist]

Teslas are showing up everywhere. That is huge advertising.

[martinfoss]

What is twitter? He spent $billions$ on advertising. He's so smart, he made it an investment.

[alanbrady]

Tesla, the only car so good it doesn’t need advertising!

[jameshoffman]

"Elon Musk is radically honest" Well put!

[tedmoss]

There is publicity and there is no publicity, there is no good or bad publicity. The best publicity is free publicity.

[Mrbfgray]

Twitter is highly leveraged via being quoted *everywhere else.* YT influencers getting "free" Tesla products *is paid advertising* if not large.

[thatscottishengineerguy]

Information Relations... I like that description.

[KingBravo-lovc]

Elon, critizes other car companies for holding back their advertising from Twitter. Tesla doesn't advertise at all on Twitter.

[McClarinJ]

Uh, what happened to "the more Teslas Tesla sells, the more Teslas Tesla sells?"

[rdo]

I agree with most of what you said except for the "low hanging fruit" comment. I would suggest that the situation has been just the opposite. Creating a entire "sub-industry" of electric vehicles without advertising? Could it be any harder than that? In starting a new business, it's almost unheard of to begin without some form of traditional advertising. Tesla may or may not begin to advertise, but that will always be determined by demand or lack thereof.

[cleanitup_pls]

I find that people have no clue as to why Tesla's are the best value and don't have a good basis for what considerations make up the value. I think chanels like yours could help by goving people a basic decision model to follow; common for all Tesla's and then what is unique for each of 3, Y, S, X. What is important to consider, and why for each. My 2 cents. The ability to compare and the ability to repeat consistently are tools to communicate and help consumers to understand the value.

[zdme]

Dr John it might be hard to ignore the 44 billion Elon having personally spent on Twitter ( and we as stock holders were massively effected by the ripples of this decision ) … was this not “advertising” essentially 😅gone berserk too !?😮

So while I applaud Elon’s integrity and honorable intentions… and now will gladly pay my 8 a month to post on Twitter … I believe
It’s very targeted advertising for tesla and all the things he does too.