Salesforce hails 'next wave' in gen AI with custom agents

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Salesforce CEO Marc Benioff has long touted the company’s advantage when it comes to enterprise AI, pointing to the sheer amount of data it has access to. Its new platform Agentforce looks to capitalize on that by deploying generative AI-driven digital agents grounded in companies’ customized data. Agentforce is at the center of Salesforce’s annual Dreamforce Conference, which attracts tens of thousands of its customers and partners to San Francisco every year. As the world’s largest provider of customer relationship management software, Salesforce (CRM) is betting on Agentforce to drive the next wave of growth, as it looks to keep pace with rivals, including Microsoft (MSFT). Sales and service agents on the platform operate autonomously 24 hours a day, handling basic inquiries that can then be handed off to human agents. Utilizing every piece of information stored in Salesforce’s Data Cloud, generative AI enables the development of custom agents that can respond to conversational language, allowing robots to learn and reason in real-time, unlike chatbots that respond to pre-determined questions. Clara Shih, CEO of Salesforce AI, said the new agents eliminate the frustration stemming from old bots. “It would ask us the same questions over and over again,” she said. “These service agents from AgentForce, they really understand a wide range of human language and vernacular and can map that to what are the trusted data sources.” The latest product launch comes as Salesforce looks to gain momentum following slowing sales growth stemming from a pullback in customer investments. A handful of companies including Disney (DIS), OpenTable, Kaiser Permanente, and ADP (ADP) have piloted Agentforce so far, but Salesforce is targeting wide adoption, after showcasing the technology at Dreamforce.
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Funny...just read where a large company is DROPPING Salesfarce as they now realize they can easily have their OWN AI AGENTS working in their business without paying $30K+ a month. These massiveivly large SaaS companies days are numbered.

swenswenson
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Ah, the company's stroke of genius: replacing flesh and blood with lines of code. Our once-valued customer now joins the ranks of the unseen and unemployed, tossed aside like an outdated manual. But who needs a livelihood when you can marvel at the sterile perfection of artificial intelligence?

Silence fills the air—no more ringing phones, no more customer complaints or praises. Funny how stripping away humanity leads to emptiness. Who would've thought that consumers might crave a human connection over automated indifference?

Meanwhile, the venerable shareholders simmer with discontent. Their billion-dollar shrine to AI isn't delivering the prosperity promised. It's almost poetic—investing fortunes into soulless machines yields nothing but cold disappointment. Money can't buy wisdom, it seems.

And in a final act of desperation, they dethrone the CEO. Sacrificial lambs make for great theater when the ship is sinking. Yet, as the shadows deepen, one can't help but wonder: is this merely the downfall of a company, or a glimpse into a darker future where humanity is eclipsed by its own creations?

christophers
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You put in an input it gets translated into a query ( by picking key context from the input like email, order etc ) fetches it and displays it in human language ! Isn’t this nothing but a llm on a RAG with a little bit of fine tuning ( maybe trained the model in different types of the same input or added a reasoning window) how’s making wrappers on llms a grounding breaking breakthrough?

chiragmd
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If you thought they were selling forcefully before...

cartiersinclair
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Sales force is desperate to make a impact and think anything that they slap AI on will be the next big thing

TheGuillotineKing
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Add AI (word) to anything and you will make a lot of

RantRantJoe
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He doesn't know it yet but Marc's job will be replaced with AI too.

chatgpt-nr
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Sfdc doesn’t innovate
Their ai is garbage before sfdc data is garbage

rafb
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Waste of money again.. AI isnt always equal to human 😢

mrfunnybones